Introduction to Research

Question 1

Subjective knowledge is ...

Accepted Answer

a deeper understanding of a social problem, based on culture, values

Question 2

There is an effect of advertising on social media and consumer brand awareness

Accepted Answer

Alternative Hypothesis

Question 3

... affected by the independent variable. They will change if the independent variable is manipulated

Accepted Answer

Dependent variables

Question 4

There are basic components of theories, namely assumptions, concepts, relationships and prediction and explanation

Accepted Answer

True

Question 5

adds to body of knowledge or research methods

Accepted Answer

Basic research

Question 6

A theory based on ideas, data and evidence.

Accepted Answer

Scholarly theory

Question 7

To solve practical issues/social problems. Then you can implement it to practise.

Accepted Answer

Applied Research

Question 8

There is no effect of advertising on social media and consumer brand awareness

Accepted Answer

Null Hypothesis

Question 9

The epistemological position of positivism

Accepted Answer

knowledge gained from objective observable evidence

Question 10

Ontology refers to the study of theory

Accepted Answer

False

Question 11

A research tradition which makes use of mixed methods to challenge the status quo

Accepted Answer

critical realism

Question 12

Research implications are ...

Accepted Answer

the conclusions that you draw from your results and explain

Question 13

begins with a set of empirical observations, seeking patterns in those observations, and then theorizing

Accepted Answer

Inductive theorising

Question 14

To evaluate a theory you need to consider theoretical scope, heuristic value, validity, parsimony and openness

Accepted Answer

True

Question 15

“Theories are abstractions”

Accepted Answer

True

Question 16

... can be changed/manipulated by the researcher to test its effect

Accepted Answer

Independent variable

Questions 16