Jacob ran a marathon & finished in record time. This pushed him to get faster which resulted in

A Sense of Pride and Accomplishment

Team related factors that affect brand equity include

Performance, Coaches, and Star Athletes

A primary reason that colleges sell the naming rights to their stadiums/arenas is to

Help Pay for Construction Expenses

A primary reason that large businesses buy the naming rights to a new facility is because it

Provides Exclusivity and has Potential to Maximize Exposure

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SEM I 1.05-1.06

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Questions 15

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1
Jacob ran a marathon & finished in record time. This pushed him to get faster which resulted in
A Sense of Pride and Accomplishment
An Appreciation for Others' Physical Strength
A Need to take Emotional Risks
a Feeling of Purpose and Belonging
2
What should be included in an event program if it is longer than 4 pages?
Table of Contents
Statement of Organizers
Satisfaction Survey
Local News Articles
3
When designing an event program for a charity event, it is important to
Acknowledge the Event Sponsors
Provide Product Samples
Offer Free Admission Coupons to Other Events
Include the Printing Cost of the Back Cover
4
Team related factors that affect brand equity include
Schedule, Coaches, and Reputation
Performance, Coaches, and Star Athletes
Tradition, Performance, and Star Athletes
Star Athletes, Schedule, and Tradition
5
Because the result of a game is uncertain, fans are motivated to watch for the games ___ value
Financial
Physical
Economic
Entertainment
6
Which is an example of a celebrity endorsing an event simply by being associated with it
Attending a Grand Opening
Appearing in a print ad
Cheering for a Football Team
Saying a Tournament is Great
7
Which of the following is an example of a licensed product?
Converse Shoes
Wheaties Cereal Box Featuring an Athlete
Buick Invitational Golf Tournament
NASCAR Earrings
8
The ultimate purpose of branding in sport/event marketing is to
Create Awareness
Obtain a Sponsor
Encourage Sales
Identify the Retailer
9
What might a sports organization offer a business to encourage them to sponsor an event?
Partial Ownership
Percent of Profits
Naming Rights
Free Advertising
10
A celebrity who is paid to use a product and discuss its effectiveness during a tv ad is giving
A Testimonial
An Interview
A Sales Presentation
A Personal Observation
11
A primary reason that colleges sell the naming rights to their stadiums/arenas is to
Encourage Fans to Attend Sports Events
Help Pay for Construction Expenses
Honor a Former Student-Athlete
Create Publicity for the New Facility
12
A primary reason that large businesses buy the naming rights to a new facility is because it
Provides Exclusivity and has Potential to Maximize Exposure
Usually Increases Spectator Fan-Base Loyalty Levels
Is the Least Expensive Way to Create Name Recognition
Reduces the Need to Engage in other Promotional Activities
13
What are royalties?
A Percentage of Taxes
A Percentage of Expected Sales
A Percentage of Union Dues
A Percentage of Actual Sales
14
One of the primary reasons people are motivated to attend football games is
Low Scores
Prime-Time, Network Television Exposure
Affordable Ticket Prices
Instant Replay Feature
15
Athletes are often considered to be particularly effective in promoting products relating to
Their Lifestyle
Their Education
Their Background
Their Sport

SEM I 1.05-1.06 Flashcards | StudBud