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EOPA Marketing Info Management Flashcards | StudBud
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EOPA Marketing Info Management
EOPA Marketing Info Management
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Questions
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Answers
1
_____ data includes information that has been previously collected for other purposes.
New
Open
Primary
Secondary
2
A(n) ______ is a tiny text file that is placed on a consumer's hard drive when they first visit a site.
Cookie
Diary
Trojan
Brief
3
Do you have to know what your customers want in order to keep them loyal and wanting to come back?
No
Maybe
Not enough information
Yes
4
__________ Networks create profiles of web surfers by tracking their online behavior.
Product
Advertising
Selling
Money
5
In marketing terms, when a customer requests to no longer receive a firm's emails, they are _______ out.
Getting
Opting
Running
Spinning
6
This computing process of discovering patterns in large data sets. ex: methods of machine learning and statistics:
Databasing
Data Hashing
Data Mining
Patterning
7
What is known as the degree to which a sample might differ from the population?
Margin of difference
Margin of nonprobability
Margin of error
Margin of probability
8
What is the purpose of descriptive research?
To reveal the effect of one variable on another
To describe data and characteristics about a population
To provide initial insights
To be sold online
9
Due to the vast amount of marketing ______, companies that are focused on segmenting audiences spend less $ on marketing
Executives
Media
Data
Messages
10
What is primary research?
Research that highlights perceptions and opinions
The summary and analysis of data that already exists
A systematic investigation that deals with numbers and statistics
The collection of data that does not already exist
11
Which of the following is not a benefit of marketing data?
A company may save money by more efficient media purchases
A customer will receive marketing messages which are not relevant to them
Marketing messages can be created to resonate with target segments
A company can be more relevant with its marketing messages
12
Which of the following is an unethical practice when dealing with marketing information management?
Reviewing the information and making suggestions to superiors.
Researching customers' buying behaviors to gain more information.
Deleting useless information.
Freely giving customers' information to other businesses.
13
Research that is conducted to better understand a market is known as ___________ research.
Applied
Basic
Descriptive
Causal
14
_______ research is based on cause-and-effect variable studies.
Applied
Basic
Causal
Descriptive
15
What does the term "SUGGING" stand for?
"Selling under the guise of research." - an unethical practice
"Selling under the guarantee of research." - an ethical practice
"Selling under the guide of restrictions." - an unethical practice
"Selling under the guide of regulations." - an ethical practice
16
Which of the following is the LEAST important piece of information to have for marketing decision making?
Customer geographics
Customer food choice
Customer demographics
Customer buying behavior
17
What is an IP address?
A number used to identify a consumer's personal computer.
Information on how long a person has visited a site.
There is no such thing as an IP address.
A text field placed on a person's hard drive when they first visit a site.
18
Two types of sampling methods involving population are: probability and nonprobability
True
False
19
What is NOT a benefit of marketing-information management?
Increases organization
Speeds up problem solving
Decreases sales
Speeds up decision making
20
If a business was conducting research on another company, they are participating in what type of marketing research?
Qualitative
Quantitative
Consumer
Business-to-business
21
What is exploratory research?
research to provide an accurate description of something occurring
research about a topic that has already been thoroughly researched.
research conducted for a problem that has not yet been clearly defined
research that aims to determine if one variable affects another
22
A person employed to analyze and interpret complex digital data in order to assist in decision-making is called a:
Data scientist
Marketing teacher
Digitician
Web developer
23
Of the following choices, which best describes the effect technology has on marketing information management?
Decreases the amount of information that can be stored.
Provides better and safer ways to store information
Has had little impact on marketing information management.
Supplies a sure-fire way to increase profits.
24
Which of the following terms describes the basis for gathering marketing information from a section of a target market?
A variety report
A sampling plan
An annual report
A primary plan
25
What is marketing research?
the function of implementing ideas into a marketing scheme
the process of analyzing information and adapting it to a marketing plan
the storage of marketing information
the function that links consumers to the marketer through information
26
What is marketing-information management?
the idea that businesses should satisfy customers' wants and needs
planning, pricing, promoting, and selling a product or service
the collection and management of info related to a company's marketing
information that helps a business develop a marketing plan
27
Which of the following is prohibited in marketing-information management?
Asking a customer to elaborate on a survey they previously took
Using a customer's opinions to tailor a marketing strategy
Selling a customer's contact information to telemarketers
Calling a customer to offer them a special deal
