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Marketing Reviewer - 4th Quarter Flashcards | StudBud
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Marketing Reviewer - 4th Quarter
Marketing Reviewer - 4th Quarter
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Flashcards
40 cards
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Questions
40
Answers
1
In your analysis, which of the following statements justify “Strengths” in the SWOT analysis?
Statements I and II
Statement III and IV
Only statement II
Statements I and IV
2
Who is the person responsible for developing and executing strategies to promote brands, products, and services?
Consumer
Buyer
Marketer
Customer
3
The following are marketing process that consists of the four distinct stages.Which of the following shows chronological
D. IV, II, III, I
I, II, III, IV
IV,III, II, I
I, III, IV, II
4
How can businesses identify and deliver core benefit of a service to effectively meet customer needs and expectations?
This could include concierge service or free map of the city in every room.
This would include clean sheet, clean towels, wi-fi, and a clean bathroom.
A hotel that provides somewhere to rest or sleep when away from home.
This could mean a bed, towels, a bathroom, a mirror, or a wardrobe.
5
Which refers to the promotion of business products or services to a target audience.
Product
Marketing concept
Marketing research
Marketing
6
How can businesses develop and offer products that effectively satisfy consumer wants and needs?
Organization
Service
Product
Experience
7
How can firms effectively operate when selling goods to consumers and industrial users for their consumption?
Consumers
Retailers
Buyers
Wholesalers
8
How can businesses use a low initial price strategy to penetrate the market quickly and capture a large market share?
Competition-based pricing
Market – skimming pricing
Market and Demand
Market penetration pricing
9
How do infomercials use on-screen elements to engage viewers and drive consumer action?
Code
Bar Code
Telephone Number
Toll-free Number
10
In telemarketing, companies receive calls from customers, outbound marketing. How would companies make seller productive
Do not pressure salespeople by squeezing wrap time.
Do not empower the sales team to make their own decision.
Wait until such time the telemarketer can do his/ her job.
Discourage salespeople to use a pull communication style.
11
Which of following is economic activity linked to a complex system of suppliers, customers transport system must support
Distribution
Allocating
Accumulating
Supply Chain
12
Which refers to goods that are purchased to make other goods, to serve as a raw material of other goods.
Consumer
Undifferentiated goods
Consumer goods
Industrial goods
13
This refers to component of the marketing plan that talks about the company, suppliers, and marketing intermediaries.
Marketing budget
Market
Market size
Macro-environmental analysis
14
When setting the price for a good, service, or idea, the following are the factors to consider, EXCEPT for one.
Market demand
Location
Costs
Competition
15
Which refers to a comprehensive document or blueprint that outlines a company’s advertisin?
Business strategy
Marketing strategy
Business plan
Marketing plan
16
Discuss how channels make distribution easier. Choose the best answer.
Channels sort out, accumulate, allocate the products directly to consumers.
Channel provide efficient process for managing acquisition of raw materials
Channels locate buyers for merchandise.
Channel reduce the transaction required to get product from manufacturer.
17
How can businesses effectively persuade potential customers to purchase their products?
Direct marketing
Public relations
Advertising
Sales promotion
18
What specific process in marketing requires companies to be responsive to changing market conditions, and competitors.
Market Planning
Market analysis
Market implementation
Market control
19
Which part of the marketing plan indicates the total cost involved in the implementation of the proposed marketing plan?
Finances
Marketing Budget
Funds
Financial Projection
20
What does “W” stand for in SWOT analysis?
Weaknesses
Whereabouts
Wickedness
Withholding
21
How can businesses determine appropriate price for product or service based on value consumers exchange for its benefits
Price
Total Cost
Cost
Cost Variable
22
How does macro-environment analysis help identify opportunities and threats in marketing plan?
Strength and weaknesses
Market Trends
Swot analysis
Marketing intermediaries
23
What specific process in marketing entails gathering of qualitative and quantitative data about the company’s products
Market
Market analysis
Market planning
Market implementation
24
The following are the steps in advertising procedure. Arrange the following procedure in correct order.
II, III, IV, V, VI
I, II, III, IV, V, VI
V, IV, III, I, VI, II
VI, V, IV, III, II, I
25
Consumers want to see that the business is offering value and taking into consideration the well-being of consumers.
Selling concept
Door-to-door selling concept
Societal marketing concept
Marketing concept
26
All of the following statements describe advertising and personal selling, EXCEPT one:
Advertising is an impersonal form, while personal selling is personal form.
Advertising is inflexible, while personal selling is flexible.
Advertising creates interest in the firm’s products.
Advertising needs a lot of time to cover the entire area.
27
The following are the importance of customer experience EXCEPT:
New shoppers are more likely to turn into loyal customers.
Customer satisfaction is more important now than ever before.
A community of customers is a useless tool.
Trusted relationships are so important in uncertain times.
28
How does a developing timetable of tactics, establishing warehouse to successful implementation of marketing strategy?
Feedback and control
Distribution strategy
Marketing strategy
Tactical Implementation
29
How can a company effectively determine its business focus, identify its target customers and understand customer values
A business portfolio.
Marketing and functional strategies
A mission statement
Operational strategies
30
How can company analyze its business environment and develop marketing strategies align with its overall strategic goals
Market planning
Market analysis
Market implementation
SWOT analysis
31
How do channels of distribution add value to businesses and consumers?
We spend more time looking for products we want.
Retailers must spend more money.
Producers must spend more money.
We can easily obtain products from all over the world.
32
Twelve large A items are placed in a box, other twelve medium B items are in another box. Which of the following ways in
Accumulating
Allocating
Sorting out
Supply chain
33
Why is it important for channel members to share equal commitment to products, how can businesses ensure this alignment?
Name
Packaging
Quality
Price
34
What part of the marketing plan outlines the most important findings from your research?
Macro-environmental analysis
Micro-environment analysis
Marketing objective
Executive summary
35
Which of the following selling concepts is described when sellers pay a visit to everybody’s house?
Online selling
Selling
Promotional selling
Door-to-door selling
36
A concept with a belief that states that the customers would always acquire products which are cheaper.
Selling
Production concept
Marketing concept
Product concept
37
Variability is one of the four major factors in services. Which of the following is an example of this attribute?
None of the above.
A professor cannot use exact words and gestures, giving the same lecture.
A lawyer gives legal advice to a client, legal services are being produced.
Products are inspected by consumers prior to purchase.
38
What do you call a strategy that uses in-person events to promote products?
Variability
Organization
Service
Experience
39
How can business effectively manage marketing entities to facilitate movement of goods/services from producers to users?
Product
Supply chain
Wholesalers
Distribution channel
40
What concept is useful for selling unsought goods and their equivalent example?
Selling concept/ life insurance
Product concept/smartphone
Production concept/ process of using Model-T -.
Marketing concept / delivering the desired satisfaction.
