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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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1
What is plain folks?
using stars to sell plain things
Using logistics
using your emotions to buy things
using normal people to sell products
2
What is star power?
using a celebrity to endorse products
using normal people to sell a product
Using logics
wanting you to be a good Australian
3
What is Logos?
using your emotional fears
using star power
using a celebrity to sell a product
using logical facts and numbers
4
What is ethos?
using a person that is credible and ethical
playing on your fears
using logical facts and numbers
using plain folk
5
Advertisers use techniques to...
create awareness of their product
all of the above
make money
sell more products
6
What is patriotism?
using celebrities
using normal people to sell products
Wanting you to buy a product so that you are good to your country
playing on your fear and worry
7
What is pathos?
playing on your emotions
Using a celebrity
using someone who is credible
using facts and logical ideas