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Grade 8 Advertising Unit Review Flashcards | StudBud
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Grade 8 Advertising Unit Review
Grade 8 Advertising Unit Review
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1
"Zoom, zoom, zoom," is used to advertise vehicles in this technique.
Onomonapeia
Pun
Simile
Euphemism
2
Which of the following are persuasive words?
Invest, satisfactory, Easy
Discover, Good, Proven
Guarantee, Free, Costly
Fixable, Safe, Challenging
3
Jennifer Anniston advertises Aveeno skin care products.
paid buzz
Lifestyle
Bandwagon
Celebrity endorsement
4
When the ends of words sound the same.
Simile
Euphemism
Pun
Rhyme
5
Every hard working man & woman needs a reliable family vehicle; buy the Ecar, your safe option.
product placement
urgency
facts and figures
plain folk
6
Sound words
Alliteration
Simile
Euphemism
Onomatopeia
7
Randy's Radical Robotics in a print ad illustrates this technique.
Rhyme
Repetiition
Onomonapeia
Alliteration
8
Using Pearls Nail Gel will leave your nails looking like you have come from the spa every day.
snob appeal
pun
bandwagon
emotional appeal
9
Which of the following is NOT a way to be a persuasive writer?
use a positive tone
never answer potential objections
include supporting details
use advertising techniques
10
Print ad spot that's in the middle of the page & about 1/3 of the way down. Eyes focus here.
copy
slogan
headline
optical centre
11
A picture or a drawing used to represent the product or idea being sold.
copy
illustration
headline
logo
12
Humor is a good technique to use in advertising because it
keeps our attention
a, b, & c
grabs our attention
helps us remember the product
13
This part of a print ad uses persuasive language & advertising techniques to sell a product
Copy
Ilustration
Headline
Logo
14
A bottle of Sprite is on the table during a major motion picture about a missing person case.
product placement
humor
onomatopeia
bandwagon
15
"Hurry or you will miss out on this rare deal," is an example of this technique.
bandwagon
lifestyle
bait and switch
urgency
16
This is often the title of a print ad but can also be the slogan.
logo
copy
headline
slogan
17
Describing the bottle as half-full versus half-empty do sound
alliteration
slogan
pun
euphemism
18
A man lifts an elephant over his head to advertise a new set of weights.
emotional appeal
pun
humour
euphemism
19
The advertising technique where someone is hired to talk about and recommends the product.
Snob appeal
Plain Folks
Celebrity Endorsement
Paid Buzz
20
This car tested number 1 in Canada for safety in 2015.
bait and switch
facts and figures
unproven claims
lifestyle
21
You'll fly like an eagle with Skateboard Pro for Teens. The 2 techniques shown here are
simile/happy times
simile/unproven claim
Emotional appeal/simile
unproven claim/pun
22
What are the 4 main parts to a print ad?
Patterns, Headline, Logo, ad techniques
Copy, Headline, Illustration, Logo
Illustration, Optical Centre, Slogan, Copy
Jingle, Slogan, Logo, Color
23
A pig, sweating in the sun says, "I'm bakin'." In the background, a butcher is arriving.
Alliteration
Pun
Euphemism
Simile
24
A shoe ad claims that "friends will be beating down your door to hang out with you."
facts and figures
bait and switch
Unproven claim
snob appeal
25
Comparing different things using "like" or "as."
repetition
rhyme
alliteration
simile
26
A symbol a company uses to represent them.
slogan
jingle
logo
illustration
27
When designing a print advertisement, which of the following would NOT be effective?
using contrasting colors
putting lots of colors & products on the page
using bright colors
having patterns & designs that aren't overwhelming
28
Why is advertising literally worth its weight in gold?
Advertisers must pay for the ad and make a profit
All advertisers are wealthy
Ads are expensive
Advertisers are crooked and cheat people out of money
29
"Don't be left out!" or "Be like your friends!" are examples of this technique.
lifestyle
bandwagon
happy times
emotional appeal
30
If you buy X shoes, you will be comfortable. X shoes come in 7 gorgeous colors. Fact or opinion
Fact/Fact
Opinion/Fact
Opinion/Opinion
Fact/Opinion
31
A catchy phrase. This often attracts the reader's attention.
copy
logo
jingle
slogan
32
A little song that helps consumers remember a product; often gets stuck in your head...
happy times
slogan
emotional appeal
jingle
33
Repeating sounds, words or phrases is known as
Repetition
Onomonapeia
Pun
Rhyme
34
A commercial showing a man helping elderly people, the injured and small children.
Emotional appeal
Plain Folks
Humour
Happy times