Marketing! Ch 17/18 Promotional Strategies and VM/Display

Found on opposite sides of the color wheel, they create contrast

Coordinating all physical elements in a store; so the right image is projected to customers is

Story sent to media outlets written about a companies product or organization.

Form of non-personal promotion

Visual and artistic aspects of presenting a product

In department stores mannequins are examples of functional props.

Physical outline of a display

Featuring a specific product on TV shows or in the movies

Combining blank CD's, a CD burner, Mega Speed CD Recorder is practicing what type of promotion?

Dusting and cleaning are an essential part of display.....

A _______ is a good shape to use for a display because it creates a top level focal point.

When two companies combine promotional resources to create sales for both, it is a promotional

Businesses spend more money promoting to consumers than to other businesses.

When items on both sides of display are at same level, you are practicing

A company news release should have a variety of themes so that readers don't get bored with it.

Positive communication about a company

______ selling is the only type of promotion that involves direct contact with the customer.

Combination of entranceways, window-awnings, and other exterior characteristics

The purpose of VM is to coordinate all of a businesses physical elements to project a specific

What types of lines should be used to create the feel of comfort and freedom?

Businesses have the least amount of control over....

What is a special price discount given as an incentive to wholesalers and retailers?

VM is a form of personal selling because artistic aspects focus on emotional buying motives.

A background arrangement

Storefront promotes store image, distinguishes a store from competition, & attracts customers.

Incentives that encourage customers to buy products

Sign stating the business' name

Strong-bright colors and lighting should be used to attract girls target market (ages 14-21)

Money a manufacturer pays a retailer to place a product on store shelves is

Offering a free turkey for spending over $200/month is a type of loyalty marketing program.

An advantage of publicity is that costs are lower than other forms of promotion.

Use of props to make customers feel that they could "join in the fun" is using what setting?

Artistic arrangement using fixtures and props to show merchandise