Syndicated research is...

conducted by independent companies

term used to describe tour operators and agents

involve no possibility for gain

What is an algorithm?

detailed instructions for sorting data

Researching the demographics would be associated with which core standard?

marketing-information management

A customer's lifetime value is

the predicted profit earned from the customer

study of how goods are produced, consumed, and distributed

deciding what is right or wrong

Main difference between marketing research and market research is

marketing research use a broader scope

age, gender, race, income, and education

percentage of total sales that a company expects to capture

refers to the ups and downs of the economy

Not a goal of the NCAA?

provide financial rewards to top athletes

studbud

Sports and Entertainment Final Review

43 termsStudBud Administration68 plays

Mr. Roby's Sports and Entertainment Final Exam review game. #Roby

Flashcards43 cardsFPractice quizPHost liveL

Questions 43

Answers

1
When a team decides to move to another city, this decision is part of...
market planning
marketing-information management
product management
channel management
2
Syndicated research is...
conducted by independent companies
conducted for one specific client
conducted by client-side researchers
none of the answers
3
At what stage of the product life cycle do sales level off?
maturity stage
decline stage
introductory stage
growth stage
4
Not an example of human risk
employee dishonesty
poor training
unskilled labor
Hailstorm
5
An example of secondary data is...
government census figures
all of the answers
observation of consumer behavior
telephone surveys from customers
6
The travel trade is
term used to describe tour operators and agents
a type of transportation
a type of market
a movie theater
7
Which of the following is not a stage of brand recognition?
recognition
rejection
preference
introduction
8
Data mining is...
digging up data
none of the answers
compiling a report
defining a problem
9
Pure loss risks...
are never insurable
involve the possibility for gain
involve no possibility for gain
are speculative in nature
10
Primary focus of marketing is...
improving brand recognition
promoting profits and services
satisfying customers
maximizing profits
11
What is an algorithm?
is a type of response
determines cause-and-effect
detailed instructions for sorting data
confusing data
12
Researching the demographics would be associated with which core standard?
pricing
channel management
marketing-information management
financing
13
Downside of the business cycle where the economy slows is called?
contraction
inflation
expansion
peak
14
Not a source of revenue for the Olympic games
merchandis
government funds
broadcasting
ticketing
15
What describes the expansion phase of the business cycle?
increased consumer demand
growing unemployment
less discretionary income
decreased competition
16
Managing risk involves...
transfer and retention
acceptance and denial
avoidance and acceptance
a and b
17
A customer's lifetime value is
all of the answers
how often the customer buys something
the predicted profit earned from the customer
how often they visit the store
18
What is gross impression?
can be on television
can include logos on apparel
all of the answers
can involve the products associated with athletes
19
What is economics?
study of the relationship between good and service providers
study of sports and entertainment
none of the answers are correct
study of how goods are produced, consumed, and distributed
20
Primary data may be collected through
reports published by the government
observation
business publications
both 1 and 3
21
Type of grouping based on the close proximity used for travel purposes
demographic segmantation
psychographic segmentation
geographic segmentation
behavioral-based segmentation
22
When a merchandiser wants their products sold in upscale department stores this is?
regionalizing the product
positioning the brand
skimming the market
penetrating the market
23
Product extensions are
related products
instructional videos
all of the answers
warranties
24
What allows consumers to negotiate price?
promotional pricing
flexible pricing policy
psychological pricing
one-price policy
25
Going to a concert instead of an Indians game, the Indians game becomes the...
economic alternative
opportunity cost
economic gain
lost purchase
26
Ethics is...
deciding what is right or wrong
all of the answers
doing what is easy
not getting caught
27
When customers value a brand to the extent they will reject similar products
rejection
nonrecognition
preference
insistence
28
Practice restricted by law
price discrimination
bait and switch
all of the answers
price fixing
29
Advertising a product at a certain price and then not offering that product is what practice?
price discrimination
none of the answers
price fixing
bait and switch
30
All are demographics except
income
price
marital status
age
31
What are price points?
the sale price
the lowest price
a range of price
the highest price
32
First step in marketing research involves
defining the problem
none of the answers
analyzing current conditions
collecting data
33
What is a specific market segment?
none of the answers
the US
males between 14 and 16
all women in the world
34
Economic utility include...
all of the answers
time
possession
place
35
Main difference between marketing research and market research is
market research can be applied to a variety of problems
marketing research use a broader scope
marketing research is more focused on a target market
all of the answers are correct
36
Not an important factor of success for sports marketing
gross impressions
celebrities
timing
new opportunities
37
Demographics are?
interests, values, and emotional responses
age, gender, race, income, and education
different parts of the country
use of the product
38
What part of the marketing mix makes consumers aware of products and events?
product
distribution
promotion
price
39
Market share...
consumers who share one or more characteristic
customers in a certain area
total number of people of a certain age
percentage of total sales that a company expects to capture
40
Basic foundations of a city is...
industry standards
industry
travel trade
infastructure
41
The business cycle
is a well-defined predictable pattern
refers to the ups and downs of the economy
does not greatly affect sports or entertainment
all of the answers
42
What is the top of Maslow's pyramid?
rational purchases
physiological needs
self-actualization needs
self-esteem needs
43
Not a goal of the NCAA?
to enhance communities
provide financial rewards to top athletes
advance academics
develop life skills

Sports and Entertainment Final Review Flashcards | StudBud