Unit 2 Test SEM II

The selection of a celebrity to endorse a product should be directly linked to the company's

contacting a local business about supporting a tennis tournament is an example of 

When might a business decide to raise the funds that it gives to its promotional budget

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

What do amateur sport organizations often solicit in order to be able to operate?

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

Which of the following is an example of a viral marketing strategy:

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

A business coordinates its advertising, visual merchandising, and special events in order to

What does the license grant portion of the license agreement specify?

By coordinating activities with its sponsors, an organization facilitates goodwill by

What is a factor that businesses often consider when selecting advertising agencies:

Sport/Event marketers use public-relations strategies to create and maintain

A characteristic of a full-service advertising agency is that it contains a

Marketers often develop and publish a promotional calendar of events for what

Immediately following a meeting with a potential event sponsor, an event organizer should

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

A sponsorship agreement between a sport team and a local business should

Which of the following statements is true regardingf fan support to sport/event activities

One of the benefits to a business of using an advertising agency is that the

Sport/Event organizations need to build positive relationships with the media because they have

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

Which of the following is an example of coordinating promotional activities:

What is a benefit to a sports team of coordinating outreach projects with local community?

Whats an example of a promotion that uses a special event to raise attendance at baseball game

What portion of the license agreement specifies the exact begin and end dates of the contract?

A bus that uses specials to attract customer interest should use displays to____ that interest.

Many businesses coordinate a wide variety of promotional activities in order to

Professional sport franchises' marks are considered service marks because of

Which of the following is an example of a sport/event community outreach project:

Before an sport organization can create goals for each one of its fan bases, what must they do?

An event organizer is most likely to receive grant or foundation funding if the event

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

organizations give away bike helmets to the first 200 visitors who stop by their display for

What might a business lose if it fails to inform its employees about the goods being promoted:

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

One reason why many businesses contract with advertising agencies is to obtain

When should sport/event organizers consider hiring a promotional agency?

What should every sport organization do before registering a trademark?

Which of the following is a true statement about ambush marketing?

The main characteristic of a full-service advertising agency is that it

When seeking celebrity endorsements, event marketers should make sure they're credible and what

The primary objective of developing sport/event public-relations strategies is to

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

after presenting a proposal Caitlin calls the company's president and asks about concerns 

What variable might increase attendance at a professional soccer game?

Because a potential sponsor may have questions about a proposal, an event organizer should plan

What does trade dress protect?

A start-up company might consider allocating a portion of promotional budget to __ activities.

What must be considered when allocating funds to the promotional budget?

When preparing a sponsorship agreement, it is important to include info about the sponsor's

One of the benefits to a business of using an advertising agency is that the

Which of the following is an example of publicity in the sport/event industry: