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FC099 Revision 05 The Marketing Function Flashcards | StudBud

Explore/FC099 Revision 05 The Marketing Function

FC099 Revision 05 The Marketing Function

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This is a revision quiz for the Marketing Function

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Questions 10

Answers

1
Which is NOT a way that marketing and operations are linked?
Identifying when revenues will increase
Identifying falling demand for new products
Identifying demand for new products
Identifying products that need new resources
2
Which is NOT a way that marketing and HR are linked?
Identifying staff skills
Workforce planning
Identifying trends
Identifying new products
3
Defining what a brand says about a business is called
Outside agency management
Social media management
Website management
Brand management
4
Selecting organisations that provide marketing materials is called
Brand management
Outside agency management
Website management
Social media management
5
Using Facebook or Twitter to promote a business is called
Website management
Social media management
Outside agency management
Brand management
6
Which is NOT an impact that marketing has on business?
Identifying customer needs and wants
Identifying markets
Providing customers with concepts of value
Reducing customer's concepts of value
7
Which is NOT a reason for linking business functions?
Achieving corporate aims and objectives
Increasing costs
Creating a more efficient organisation
Effective co-ordination of activities
8
Which is NOT a way of linking marketing and finance functions?
Identifying special staff skills
Creating sales forecasts
Financing marketing campaigns
Identifying premium market segments
9
Which is NOT an area that the marketing function is responsible for?
Communication management
Website management
Financial management
Brand management
10
Promoting a business via the Internet is called
Social media management
Website management
Outside agency management
Brand management