stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Case 2 Test Review Final Copy Flashcards | StudBud
Explore
/
Case 2 Test Review Final Copy
Case 2 Test Review Final Copy
36 terms
·
StudBud Administration
·
43 plays
Marketing Planning and Segmentation
Flashcards
36 cards
F
Practice quiz
P
Host live
L
Questions
36
Answers
1
Which generation is older and wealthier?
Generation X
Generation X
Generation Y
Baby boomers
2
All following categories describe demographics except ____
marital status
ethnic background
age
activities
3
The process of classifying people who form a given market into smaller groups is called _.
market analysis
market segmentation
market targeting
customer profiling
4
A marketing plan is a set of procedures for:
Attracting the target customers to a business
Decreasing overhead costs
Increasing employee productivity
Achieving marketing goals
5
This market segmentation is based on people’s buying patterns:
Geographic Segmentation
Psychographic Segmentation
Behaviorial Segmentation
Demographic Segmentation
6
Segmentation of the market based on where people live is called _________.
geographics
demographics
phychic
psychographics
7
What is the definition of PEST Analysis?
Examining the outside influences of an organization
Formal, written document that directs a company's activities
Internal assessment analyzing strengths and weaknesses
Three Cs: company, customers, and competition
8
Which marketing function is all about communication with a target market?
Information Management
Product Service Management
Promotion
Pricing
9
distribution involves...?
handling of goods
location
transporting
storing
10
Which is not a function of marketing?
Marketing Information Management
Selling
Promotion
Buying
11
Generation Y is also known as the ______
Millennials
Baby bust generation
the Google generation
the brave generation
12
US Census provides data used in __________ segmentation.
both demographics and geographics
all
demographics
geographics
13
A target market is
a group of consumers at which a product/service is aimed
a group of investors willing to put capital into a business
an industry willing to sell and market your product
a generational group of individuals
14
Where would you document your PEST Analysis?
Marketing Mix
Marketing Plan
Environmental Scan
SWOT
15
Companies who have universal appeal and little differentiation in their features use ____.
segmentation marketing
mass marketing
no marketing
targeted marketing
16
Marketing function that involves creating the correct product mix:
Marketing Information Management
Selling
Financing
Product / Service Management
17
SWOT analysis combines ________.
external and internal analyses
profit with productivity
a company’s mission with its goals
a company’s philosophy with its ethics
18
SWOT stands for ...
Situational World Offensive Treaty
Strong Weak Oporto Theory
Strengths Weaknesses Opportunities Threats
Situational Weakness Opportunity Threats
19
Statistics that describe a population in terms of personal characteristics are called ____.
psychographics
geographics
demographics
labels
20
In the Marketing Mix, the 'P' for distribution is:
Promotion
Price
Product
Place
21
What is a marketing strategy?
It is when a business decides on which market to enter
When a business does something
Set of plans that aim to oppose a specific market objective
Set of plans that aim to achieve a specific market objective
22
What is the definition of a Target Market
Old people
A Store
Brazil
Market aimed at specific people based on age lifestyle income, etc.
23
What market segmentation looks at income?
behavioural
psychographic
geographic
demographic
24
In a marketing plan, which component provides an overview of the plan?
Executive Summary
Appendix
Mission Statement
SWOT analysis
25
The four Ps of marketing are:
Product, Price, Promotion, Place
Panda, Pand, Panda, Panda
Promotion, Profit, Personnel, Placement
Product, Price, Production, People
26
The marketing mix can also be called
the target market
customer base
the 4 P's
marketing plan
27
___ income is the money you have left after taking out taxes.
disposable
gross
net
discretionary
28
A marketing strategy consists of which two components?
Opportunities & Threats
SWOT Analysis & PEST Analysis
Strengths & Weaknesses
Target Market & Marketing Mix
29
_____ income is the money you have left after paying for basic living necessities.
disposable
discretionary
gross
net
30
Marketers who sell luxury products are interested in cahnges in consumers' _____income.
discretionary
net
disposable
gross
31
A PEST analysis is
Potential, effective, smart, technological
Potential, economic, smart, timely
Political, effective, stylish, timely
Political, economic, social, technological
32
What are the functions of marketing?
7 varieties of pickles
price, place, promotion, product
financing, information, distribution, product, price, promotion, & selling
planning, promotion, power, procurement, placement, pop-up, price
33
What is distribution?
determining the best way to get products to consumers.
gathering information about customers to improve decisions.
the process of communicating the costs of goods and services
using advertising to communicate information about products.
34
________ involves grouping people with similar lifestyles, opinions, and attitudes.
geographics
psychographics
demographics
psychosomatics
35
The marketing information management function relies on which of the following?
Technology
Data
Service
Communication
36
What is Marketing?
Buying teriyaki.
planning, pricing, promoting, distributing ideas and goods
Buying things from a Market
The process of selling
