B397 Semester 1 Review

A direct competitor of Target would be

How customers view your product in relation to your competitors is called

What seperates you from your competition is in which segment of the BMC?

Data to let you know if you're successful early on would be in which segment of the BMC?

The reasons why a customer would buy your product would go in which BMC segment?

Selling from your website and shipping from your garage is called

Offering a $29 $39 and $49 option is called

Startup Costs and Expenses would go into which section of a BMC?

A father buys an app to help his son keep track of basketball stats. In this scenario

TAM and SAM are parts of

Deciding to sell your product in the Pacific Northwest is segmenting the market based on

How you plan to make money would go in which segment of the BMC?

An indirect competitor of Dick's Sporting Goods would be

How you plan to get your product to your customers go in which segment of the BMC?

When buying a DVD player. The sales person suggests a SMART Blu-Ray Player. This is called

Materials and Labor are included when determining

Chipotle examines taste, variety, price, and location against Moe's...this is called.

Choosing to utilize email blasts to communicate with custmers fits in which segment of the BMC?

You figure the project will cost you $4,000 so you charge customer $5,000. This is called

Money you have to spend before you open for business

Money you receive from sales is called

When buying a pair of shoes. The sales person suggests a pair of socks also. This is called

Selling your product at Home Depot is an example of

Items such as rent and insurance are included when calculating

Communicating a theme through your logo, tag lines and jingles is a part of

Starbucks can charge more for coffee than McDonald's because of

Learning that your customers value education and religion is called

Identifying your early adopters would fall into which segment of the BMC?

Things you can quantify about a person such as age, income level, gender, etc.. are called

Learning that your customers exercise 3 or more times per week is called