What is commercialisation?

Process of making money from sport

What is an advantage for athletes when sponsorship becomes a vital part of sport?

Have better facilities to train at

What is globalisation?

Process whereby nations are linked together

Which of these is not a way globalisation can be sen in sport?

England playing other english teams

How does the media affect the performer?

Performer becomes a commodity, More sponsorship opportunities

How does media coverage impact sponsorship in the Golden Triangle?

Media exposure allows sponsors to increase their brand visibility

why do companies invest large amounts of money into sport?

creates an association with a healthy image of sport

How does media coverage impact sponsorship in the Golden Triangle?

Media exposure allows sponsors to increase their brand visibility

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A Level PE Golden Triangle

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Questions 15

Answers

1
Which of these is not a characteristic of commercial sport?
Entertainment value
Wide Media coverage
Amateur
Professional (high quality)
2
Who was the first athlete to to pass 50 million likes on facebook?
Kaka
Ronaldo
Lewis Hamilton
3
What year was football first broadcast on TV?
1912
1951
1937
1986
4
What is commercialisation?
Teams making their own brand of cereal boxes
Moneyyyyy
Process of stealing money from sport
Process of making money from sport
5
What is an advantage for athletes when sponsorship becomes a vital part of sport?
athletes can choose their sponsorship freely and without pressure
Too much pressure leading to foul play
Can develop a win at all costs mentality
Have better facilities to train at
6
What is globalisation?
Process whereby nations are linked together
Going international
Countries trading with each other
7
Which of these is not a way globalisation can be sen in sport?
Sponsorship of events
the spreading of different sports to new nations
players playing for other countries
England playing other english teams
8
What is the golden triangle?
A pyramid
Money and sport
Sport, media and sponsorship
9
How does the media affect the performer?
They get famous
Performer becomes a commodity
Stalkers
More sponsorship opportunities
10
How does media coverage impact sponsorship in the Golden Triangle?
Media exposure allows sponsors to increase their brand visibility
Media coverage has no effect on sponsorship at all
Media reduces the amount of sponsorship revenue for sports
Media coverage decreases the need for sponsors in sport (self-sufficent)
11
media always has a positive effect on sport
False
True
12
Commercialisation has led to rule changes within sport
False
True
13
why do companies invest large amounts of money into sport?
creates an association with a healthy image of sport
the sponsored athlete is more likely to buy stuff from them
Because they need to use their money
14
How does media coverage impact sponsorship in the Golden Triangle?
Media exposure allows sponsors to increase their brand visibility
Media coverage decreases the need for sponsors in sport (self-sufficent)
Media reduces the amount of sponsorship revenue for sports
Media coverage has no effect on sponsorship at all
15
Social media is the most popular form of media in the modern day
False
True

A Level PE Golden Triangle Flashcards | StudBud