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Disclaimers: What is wrong?

Misrepresentations & Disclaimers: What is wrong?

Concepts in Practice

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Concepts in Practice for Marketing and Advertising Law Compliance - Canada

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Questions 5

Answers

1
Misrepresentations & Disclaimers: What is wrong?
Company did not have required marketing rights
Fine print contradicts general impressions of representation
Weight loss product was a scam
Weight loss is a prohibited area of advertising
2
Disclaimers: What is wrong?
Disclaimer should not have been at the back of the form
Forms gave the wrong general impression to customers
Font size used was too small
There was no consideration between the parties
3
Anti-Spam: What is Wrong?
No sender identification or contact information provided
Sender did not use an appropriate email deployment solution
Emails were sent in batches to all recipients
Sender was not a known marketer under CASL
4
Telemarketing: What is wrong?
Telemarketers did not follow the DNC rules
Businesses should have paid for services received
Telemarketers harassed the call recipients
Telemarketers misrepresented the business for whom they work
5
Misrepresentations: what is wrong?
Calculation of discount was wrong
Proper font not used
Company can't use website to advertise discounts
Appropriate disclosure not provided to customer in ads