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RM CH 1-5 REVISION Flashcards | StudBud
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RM CH 1-5 REVISION
RM CH 1-5 REVISION
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Questions
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Answers
1
One of exploration's greatest strengths is being unstructured.
False
True
2
Which is NOT a question that must be answered when determining sampling selection and recruiting protocols?
How will cases be selected?
How will we contact each case?
What motivator will convince each case to participate?
Who is the target population?
3
In a study on teaching technology for your university, which would be the target population?
Graduate assistants who are teaching classes.
Graduate assistants who are teaching classes.
All of these choices are correct.
Faculty who are currently teaching classes.
4
A collection of questions asked of/collected from a target population or cases drawn from that population represent
sampling design
research design
data collection design
measurement instrument
5
The role of a model is to ________ while a theory's role is to ________.
explain; represent
describe; predict
represent; explain
propose; prove
6
Which of the following is not one of the conditions necessary for a hypothesis to be considered strong?
Adequate for its purpose
All of these are necessary conditions.
Addresses the presence of extraneous variables
Testable
7
Which of the following is NOT a possible population parameter for a research study?
Proportion of movie goers who are female
Proportion of club members who perceive quality of service as exceptional
All of these choices could be population parameters.
Annual seat occupancy rate of an airline
8
The
management dilemma
is always a problem, not an opportunity.
False
True
9
Which of the following are included in research design?
Exploration and definition of the research questions
Data collection design and collection of data
Sampling design and data collection design
Definition of the research question and sampling design
10
If during analysis you discovered a pattern that 60% of participants did not follow safety procedures, this would be
data
recommendation
a finding
an insight
11
You need to draw a nonprobability sample of engineers who have a knowledge of robots. You will design a _____ sample.
quota
cluster
judgment
systematic
12
An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a
dichotomous hypothesis
causal hypothesis
descriptive hypothesis
correlational hypothesis
13
Data analysis is for relationships among variables and applying statistical techniques to test the strength of relations
False
True
14
participants taste various snack products and rate them on flavor, crunchiness, and overall taste satisfaction
investigative questions
research question(s)
management question
measurement questions
15
Your study requires a nonprobability sample where you talk with equal numbers of both men and women.
quota
snowball
stratified
convenience
16
is a form of argument that purports to be conclusive; the conclusion must necessarily follow from the reasons given.
Induction
Philosophy
Logic
Deduction
17
A variable that is assumed or excluded from a research study is a(n) ________ variable.
mediator
predictor
moderating
extraneous
18
In the Southeast, the potato chip market share held by the Lays brand is 46 %. This is an example of a(n) ________.
research question
relational hypothesis
descriptive hypothesis
explanatory hypothesis
19
Which of the following would be likely to generate nonsampling error?
Participants not answering all survey questions
Participants being 35% college educated
Choosing participants based on their ice cream flavor preference
Participants being 50% female
20
validity is a requirement for a deduction to be considered correct?
False
True
21
Right of Non-Disclosure
applies to which stage(s) of the research process?
Stage 1 of the Research Process
Stage 4 of the Research Process
Stage 2 of the Research Process
All of these research stages
22
Exploration
is a data collection process designed to __________
select research designs.
identify and understand decision options.
compile key performance indicators.
identify a sample.
23
a set of systematically interrelated concepts, definitions that are advanced to explain or predict phenomena
conceptual scheme
hypothesis
diagram
theory
24
Which of the following is an explanatory hypothesis?
Young women purchase fewer meats than women who are +35
People in rural rateed the President more favorably than people in urban
increase in family income leads to an increase in the % spent on housing.
Real estate investment trusts experienced a record profitability in 2004.
25
Key performance indicators
help identify _____.
research design
research questions
management dilemmas
data collection approach
26
Who answers the measurement questions?
Participants
Management decision makers
Data collectors
Statisticians
27
Which of the following increases the likelihood of needing a larger sample size?
A lower confidence level
A narrow variance within the population on an important pop. parameter
A smaller acceptable error range
A smaller number of subgroups of interest
28
the variable measured, predicted, or otherwise monitored and expected to be affected by another
Dependent
Moderator
Predictor
Independent
29
Potato chip sales vary directly with the level of television viewing. This is an example of a ________.
causal hypothesis
descriptive hypothesis
correlational hypothesis
research question
30
Which of the following helps preserve the effective research standard of
purpose clearly defined
?
Distinguishes between symptom and problem
Defines safety protocols to protect data collectors
Defines the target population
Defines procedures for selecting sample
31
If your study is to understand what published promotional methods are used by trade associations, best population are
organizations
people
texts
settings
32
A(n) ________ defines a variable in terms of specific measurement and testing criteria.
operational definition
hypothetical construct
dictionary definition
conceptual scheme
33
Business research ________ while data analytics ________.
collects data to resolve a current dilemma; analyzes previously data
draws data from multiple sources; draws data from internal data warehouses
uses larger amounts of data; uses smaller amounts of data
is referred to as big data; is referred to as small data
34
A case can be this month’s maintenance record on a specific machine.
False
True
35
Which of the following would be a tertiary source used during exploration?
Handbook
Bibliography
Dictionary
All of these choices are correct.
36
A sample frame can sometimes include objects that are not currently part of the target population.
True
False
37
Data collection design involves the decision(s) to gather primary data
False
True
38
Your participants are chosen for a nonprobability snowball sample due to their extreme views on a parameter of interest.
significant sampling error
limited systematic variance
None of these choices is correct.
significant nonsampling error
39
A
management dilemma
defines the research question.
True
False
40
Primary data
are unprocessed or raw data.
True
False
41
to reduce sampling error. Which of the following explains your desire for a smaller sample?
Accuracy
Precision
Quality
Speed
42
Which
ethical standard
in research most affects research data quality?
Providing adequate training for data collectors
Invading the privacy of participants
Choosing a census rather than a sample
Bias in research design
43
When a sample statistic is measured with nominal data, the only appropriate proportion measure is _____.
sample stand deviation
sample count
sample mean
sample percentage
44
The data-driven organization is the gold-standard for business. In a data-driven organization ________.
consistency of data availability is not important
decision makers have access to all business data
data silos are common
None of the above is TRUE
45
An academic article that summarizes the findings of 20 different studies generates __________
nominal data.
.secondary data
primary data
raw data.
46
Which of the following cannot be thought of as variables?
Events
Acts
Characteristics
People
47
Primary data include at least one level of interpretation.
False
True
48
A
target population
is made up of __________
Any of these choices are correct.
events
people
records
49
Without this type of question, a researcher doesn’t know what type of measurement questions to develop.
None of these choices is correct.
Management question
Research question(s)
Investigative questions
50
The presence or absence of a celebrity endorsement is
dependant
criteria
independent
mediating
51
is a form of reasoning that draws a conclusion from one or more particular facts or pieces of evidence.
logic
association
deduction
induction
52
variable refers to an event, act, characteristic, trait that can be measured and to which we assign categorical values
False
True
53
Which of the following is another term for independent variable?
Moderator
construct
Criterion
Predictor
54
Which of the situations would pose serious problems for an observation study by a retailer involving a mystery shopper?
Participant perceives deviations but unrelated to researcher
Participant perceives deviations induced by research
Participant perceives no deviations
Participant perceives deviations but unrelated to research
55
A management dilemma identifies __________
actions a manager must take.
symptoms a manager faces.
actions a manager must take and symptoms a manager faces.
Stages 1, 2, 4 of the Research Process.
56
Secondary data
include at least one level of interpretation.
False
True
57
A
dashboard
is a visualization of __________
key performance indicators (KPIs).
data collection approaches.
research questions.
none of these choices is correct.
58
A(n) ________ describes the interrelationships between concepts and constructs.
inductive argument
hypothetical construct
conceptual scheme
operational definition
59
Which of the following increases the likelihood of needing a larger sample size?
A smaller desired precision of the estimate
A higher confidence level
A larger acceptable error range
A smaller number of subgroups of interest
60
is NOT an exploration strategy method to study what might be done to increase business course enrollment?
Interview with business program dean
Examination of business school/department web page
Survey of business school students
Group interview with a few recruited business faculty
61
Which type of variable is ignored (not measured) as it is believed its effect on the independent variable is randomized?
Control
Confounding
Independent
Dependent
62
Which tasks would be completed to prepare data for analysis?
Editing of data to ensure consistency across cases
Assigning or altering the coding schemes assigned to variables
Correcting data entry errors
63
Participant’s
Right to Safety
applies to which stage(s) of the research process?
Stage 4 of the Research Process
Stage 1 of the Research Process
Stage 2 of the Research Process
Stage 3 of the Research Process
64
The proportion of homeowners who own a riding lawn mower is a population parameter for a lawnmower study by Toro.
False
True
65
Secondary data
are unprocessed or raw data.
True
False
66
Which of the following explains why managers might not take action after receiving research results?
The business strategy has changed.
Recommendations are inappropriate given the business’s resources.
All of these choices are correct.
Report was not designed appropriately for its audience.