Advertising

Question 1

Children with more screen time want more toys.

Accepted Answer

True

Question 2

Excessiv marketing can lead to ...

Accepted Answer

materialistic behaviour

Question 3

A famous campaign by Coca Cola is called "Shake a coke".

Accepted Answer

False

Question 4

How much money did the US spend on digital ads in 2024?

Accepted Answer

298.4 billion

Question 5

How many important marketing concepts are there?

Accepted Answer

5

Question 6

Emotional advertising focuses on the connection between product and customer, like ...

Accepted Answer

storytelling, nostalgia

Question 7

What does the colour yellow represent?

Accepted Answer

optimism, energy

Question 8

What does AIDA mean?

Accepted Answer

Attention, Interest, Desire, Action

Question 9

Colour Psychology plays a big role in how ads affect people.

Accepted Answer

True

Question 10

When did the Spotify "Wrapped" campaign start?

Accepted Answer

2016

Question 11

The product concept focuses on achieving a highly efficient production process and keeping costs low.

Accepted Answer

False

Question 12

What is a common marketing technique?

Accepted Answer

Email marketing

Questions 12