B227 Lesson 8 - Perception (Lesson Recap)

Identify the CORRECT elements of Perception. [Double or Nothing!!!]

Perceptual Interpretation occurs when a consumer person assigns a meaning to the sensory stimulus from a product.

Identify the CORRECT Gestalt Principle(s) applicable to Percpetual Organisation that is/are taught in today's lesson

Identify the CORRECT concepts of Perception Selection.

Consumers undergo sensory adaptation when the absolute threshold decreases

Identify the CORRECT types of Sensory Thresholds covered in this lesson. [Double or Nothing!!!]

Which of the following marketing activies is/are useful to overcome sensory adaptation?

Identify the key factor(s) that trigger(s) stereotypes that distort Percpetual Interpretation. [Double or Nothing!!!]

A/An ___ stimulus level equal to the J.N.D. is required for majority of consumers to detect a difference.

Eyes, ears, nose, hands and legs are the key Sensory Receptors

Differential Threshold is the maximum difference in stimulation that can be detected between two similar stimuli.