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Duplicate of Persuasive Techniques
Duplicate of Persuasive Techniques
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Identifying Persuasive Techniques
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Reiterating facts, phrases, and information for emphasis
repetition
rule of three
alliteration
rhetorical questions
2
What is an extended form of advertising?
consumerism
contrasting
campaigning
branding
3
__________ refers to how visual elements have been arranged.
contrast
focal point
composition
background
4
What persuasive device is the advertisement below using?
juxtaposition
contrast
focal point
colour
5
Urges you to do or believe something because everyone else does: Jump on the _____________
repetition
persuasive
bandwagon
testimonial
6
What persuasive technique is this advertisement using?
superlative language
alliteration
rhetorical question
inclusive language
7
What persuasive device does this advertisement use?
modal verbs
inclusive language
adjectives
emotive language
8
Using the opinion of a highly regarded person in the field to support an idea or product
superlative language
statistics
expert opinion
anecdote
9
When someone (usually famous) has experience with the product, cause, or concept supports it
bandwagon
celebrity bandwagon
celebrity endorsement
expert opinion
10
What camera shot is used in this advertisement?
extreme close up
wide
close up
long
11
What is the purpose of advertisements?
persuade
manipulate
convince
impart information
12
What camera angle is used in this advertisement?
oblique
low
vertical
high
13
Uses facts, statistics, and reasoning to support a product or cause
statistics
evidence
facts
expert opinion
14
Using words or images that make the audience feel (emotionally) strongly about a cause
emotional
logical appeal
emotive languag
generalisation appeal
15
_________ is about marketing the company as a whole, rather than one specific product.
generalising
campaigning
promoting
branding