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Advertising Technique Review Flashcards | StudBud
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Advertising Technique Review
Advertising Technique Review
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1
What does the "testimonial" technique involve?
A celebrity using the product
Showing sad images to gain sympathy
Using stats to prove something works
A regular person giving a positive review
2
What is the advertising technique where people assume a product is good because so many others are using it?
Social Proof
Fantasy
Humor
AI
3
Which technique uses famous people to promote a product?
Celebrity Endorsement
Glittering Generalities
Testimonial
Plain Folks
4
The M&M commercials use which technique?
Repetition
Emotional Appeal
Testimonial
Animation
5
What advertising technique is used when a commercial says, "Everyone is using it, and you should too"?
Repetition
Bandwagon
Testimonial
Emotional Appeal
6
What is the main technique used?
Facts & Figures
Bandwagon
Humor
Emotional Appeal
7
When an ad repeats the product name or jingle multiple times, it’s using:
Repetition
Testimonials
Fear
Plain Folks
8
A brand uses an AI-generated voice assistant to explain product features. What technique is being used?
Repetition
Social Proof
Humor
Artificial Intelligence
9
A TikTok creator promotes a skincare brand to their 500K followers. This is an example of:
AI
Symbolism
Social Media Influencer
Repetition
10
What technique is used when an ad says: "Doctors recommend this toothpaste!"?
Social Media Influencer
Testimonial
Storytelling
Artificial Reality
11
When a luxury car ad uses a lion in the background to represent power and dominance, what technique is this?
Symbolism
AI
Bandwagon
Emotional Appeal
