Advertising Unit 6

Which of the following can track a customer's buying habits?

Applying persuasive rhetoric is a transferrable skill.

Which of the following organizations enforce laws against false advertising?

Too much or too little inventory can have a negative impact on a company's profit potential.

Which of the following helps companies manage inventory?

Wholesalers and retailers are referred to as

Celebrity endorsements are examples of ethical appeals.

A product demonstration is a type of

Customer relationship management is typically handled through a company's marketing information system.

Which of the following helps a company minimize waste?

Logos is the Greek word for

To be successful in the marketing industry, one must master each of the technical skills covered in this unit.

Expert opinions are typically used in which of the following appeals?

A company that hires a famous athlete to model its line of exercise apparel is using which of the following techniques

Customers are likely to tell others about a product after they purchase it, satisfied or not with the purchase.

Someone who buys a cup of joe because they're feeling tired during the workday has experienced which of the following?

Ads that rely on facts & statistics to convince customers to use their product are using which type of appeal?

An attempt to gain a customer's trust in an advertisement is referred to as

Marketers only use ads that appeal to positive emotions.

Which of the following products would most likely be marketed using a logical appeal?

Companies that sell their own products and use an intermediary are using a strategy called

Companies that hold large amounts of inventory in storage will most likely see

Successful marketing is a blend of creativity and technical skills.

In marketing, persuasive strategies are referred to as

Ethos is the Greek word for

An attempt to encourage customers to associate a product or brand with a certain feeling is referred to as