Chapter 12: Intranets, Newsletters, and Brochures Reference

Question 1

What is the main use of desktop publishing in public relations?

Accepted Answer

Organizing newsletters, magazines, and brochures

Question 2

How should online newsletters differ from print newsletters?

Accepted Answer

They should include more creative elements

Question 3

What is an intranet primarily used for?

Accepted Answer

Internal employee communicatio

Question 4

Why are print publications still necessary in some workplaces?

Accepted Answer

Because not all employees use computers or smartphones regularly

Question 5

Which of the following stakeholders are public relations writers expected to understand?

Accepted Answer

Employees, investors, donors, and customers

Question 6

What makes intranets most useful?

Accepted Answer

Uncluttered design with accessible information

Question 7

What is the primary focus of public relations writing?

Accepted Answer

Internal communication and marketing to external audiences

Question 8

What do employees typically want from internal company publications?

Accepted Answer

Information about job security and the company’s economy

Question 9

What is a key goal of an annual report?

Accepted Answer

Reflect the company’s culture and external economy

Question 10

What is a key responsibility of an editor in public relations?

Accepted Answer

Balancing management goals, employee needs, and journalistic standards

Question 11

Why should a publication reflect an organization’s culture and goals?

Accepted Answer

To better connect with stakeholders

Question 12

What type of content do magazines in PR focus on?

Accepted Answer

Feature stories and industry trends

Question 13

What is the purpose of an editorial plan?

Accepted Answer

To outline stories and features that support the organization’s priorities

Question 14

What should headlines in publications be like?

Accepted Answer

Engaging, active voice, and message driven

Question 15

What is a major advantage of print publications?

Accepted Answer

They offer in-depth stories and longer shelf life

Questions 15