What can an analysis of a customer journey tell you?

If you can make improvements or remove barriers to purchase.

Why should companies be worried about 'show-rooming'?

Customers try the goods in-store but buy elsewhere.

Mears and Farmer (2012) identified 3 attributes of a consumer tribe: what are they?

Language, culture and organisation.

Why is digital disruption important to all organisations?

It can fundamentally affect your industry and business.

What is a digital persona?

The characteristics, needs & motivations of a type of user.

SOSTAC is a planning model that can be used in digital marketing. What does the SOS stand for?

Situation Analysis, Objectives and Strategy.

Why is it good to have an online value proposition on your website?

So customers know what you offer and why to buy from you.

Lifetime value is how much...

a customer is worth to the company over their lifetime.

If you adopted a thought leader strategy, which digital marketing tactics would you choose?

Post white papers with research findings and best practice.

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Digital Marketing Quiz

10 termsStudBud Administration474 plays

Testing your knowledge of core concepts. Designed for Level 7 students at Anglia Ruskin University.

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Questions 10

Answers

1
What can an analysis of a customer journey tell you?
That they can travel from one place to another.
It can tell you the touchpoints.
If you can make improvements or remove barriers to purchase.
If you need to add Google Maps to your website.
2
Why should companies be worried about 'show-rooming'?
Customers might trip over while looking at their phone.
Customers try the goods in-store but buy elsewhere.
Poor displays in the showroom lead to reduced sales.
They have limited space to display their goods in-store.
3
Mears and Farmer (2012) identified 3 attributes of a consumer tribe: what are they?
Culture, clothing and community.
Language, culture and organisation.
Tenacity, topical and traffic.
Kinship, geography and hashtags.
4
Why is digital disruption important to all organisations?
Because some organisations are not online.
Because every company should have social media accounts.
It can fundamentally affect your industry and business.
Affects employee productivity due to wasting time on phones.
5
What is a digital persona?
A figure representing a person in a computer game or forum.
The characteristics you take on when you are online.
The characteristics, needs & motivations of a type of user.
Any website user.
6
SOSTAC is a planning model that can be used in digital marketing. What does the SOS stand for?
Situation Audit, Online Value Proposition and Save.
Save Our Souls
Situation Analysis, Objectives and Sizzle.
Situation Analysis, Objectives and Strategy.
7
Why is it good to have an online value proposition on your website?
So customers can see your share price online.
So customers know what special offers you have on this week.
So customers know what you offer and why to buy from you.
So customers can see what's different from your retail shop.
8
Lifetime value is how much...
All of the above
a customer is worth to the company over their lifetime.
the brand is worth to the company over its lifetime.
the brand is worth to the customer over their lifetime.
9
If you adopted a thought leader strategy, which digital marketing tactics would you choose?
Post white papers with research findings and best practice.
Retweet articles/comments from industry experts.
Agree with what other experts are saying on LinkedIn forums.
Post inspirational quotes from world leaders.
10
What are the implications of 'fake news' in digital marketing for brand marketers?
Your brand could be mentioned by association.
Made-up facts could be circulated about your brand.
Your reputation / brand equity might be harmed.
All of these points.

Digital Marketing Quiz Flashcards | StudBud