Marketing Orientations Flashcards

1

Which of the following orientation emphasizes on product's benefits to the customer rather than product attributes?

2

A firm that uses the selling concept takes a(n) ________ approach.

3

Organizations in a _______________ mobilize their resources toward selling, advertising and other promotional efforts.

4

Which of the following marketing management concepts is most likely to lead to marketing myopia?

5

Following the marketing concept means that firms are _______.

6

The production concept and the product concept are more likely to lead to marketing myopia?

7

Which of the following is the aim of the product concept?

8

Human welfare, want satisfaction, and profits are the three considerations underlining the concept known as..........

Marketing Orientations