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Chapter F10 (Milady 14th Ed.) Flashcards | StudBud
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Chapter F10 (Milady 14th Ed.)
What is marketing?
What is the key duty of the receptionist?
Chapter F10 (Milady 14th Ed.)
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1
What is the key duty of the receptionist?
Greeting clientele at the door
Assisting stylists with their work
Answering the phone
Booking appointments
2
What is marketing?
The means for designing your salon or spa
The means for selling and promoting your business
The means for recruiting and hiring your staff
The means for keeping your clientele satisfied
3
A _________ is MOST likely to raise capital by offering shares of stock to stockholders.
partnership
corporation
sole proprietorship
single franchise
4
Why should you have a knowledge of business as a beauty and wellness professional?
Because eventually, you must become a business owner
it will serve you well in managing your finances and business practices
Because entrepreneurship is an essential part of your career
Because your renting a booth is the same as owning your own business
5
If you are working on a description of the key strategic influences of your business, what, exactly, are you working on?
Your financial documents
Your marketing plan
Your mission statement
Your vision statement
6
You will need to purchase insurance when you open your own business because _________.
it protects your clientele against falls and accidents
it protects your staff against compensation loss for sick days
it protects you against malpractice suits
it protects the general public against auto mishaps in front of your store
7
If you have had it with your personnel, which of the following are you having problems with?
Your clientele
Your marketing
Your employees
Your landlord
8
Who are your personnel?
Your competition
Your clientele
Your customer base
Your staff
9
which of the following will you want to focus on the MOST in an effort to create your spa’s brand identity?
Determining what your salon's or spa’s point of difference is
Summarizing your projected financial statement and analyses
Maintaining a regular and loyal clientele
Outlining your employee and management levels and responsibilities
10
Adding services and retail sales to your service tickets means _________ for your business.
additional advertising
additional risk
additional clientele
additional revenue
11
Which of the following is considered to be the modern version of word of mouth?
Radio spots
Billboard marketing
Television advertising
Viral marketing
12
It is MOST likely to take you roughly _________ to determine and complete all of the aspects of starting your business.
one year
ten years
six months
one month
13
The best vehicle for others to promote you and your business via viral marketing is _________.
email
face-to-face word of mouth
television
social media
14
The MOST important question to ask yourself when creating your brand identity is: _________
What is my business's point of difference?
Who are my potential customers?
Which employees should I hire?
What will my profits be in year one?
15
The ___ portion of your business plan should outline the research obtained about the clients your business will target
mission statement
organizational plan
marketing plan
vision statement
16
_________ should be your primary concern when planning the best physical layout for the type of business you envision.
Maximum profitability
Your competitor's layout
Maximum efficiency
Stylistic aesthetics
17
Which is the most important reason to create incentives in the form of money or prizes for your employees?
Incentives are a tax write-off.
Incentives are appreciated by employees and clientele alike.
Incentives can inspire employees to achieve more.
Incentives can be in lieu of regular pay.
18
which of the following will be your first objective toward achieving your goal of becoming a spa owner?
Determining the long-range goals of the business
Choosing a business location
Determining the feasibility of the business
Choosing a business name
19
Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?
0,05
0,15
0,5
0,75
20
Which of the following is the only way to guarantee that you will stay in business?
Take care of your clients.
Pay yourself well.
Advertise your business.
Research emerging trends.
21
What will you want to base your business location on?
Your primary clientele and their needs
How many cars drive by per hour on average
Proximity to your home
Costs of rent, lease, and utilities
22
what are the advantages of operating the booth rental business that you have been operating for more than three years?
“you don't need to worry about keeping records for tax purposes.”
“you don't need to adhere to state laws or regulations.”
“ you don't need to establish an entire shop or business.
“you don't need to worry about creating any professional
23
Which BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
Word-of-mouth
Viral marketing
Social media usage
Advertising
24
Booth rental is best for beauty and wellness professionals who _________.
recently gained their license
have a large, steady, and loyal clientele
prefer to work on a team
value their paid time off and vacation days
25
To become a successful entrepreneur, the LEAST important ingredient is _________.
keeping accurate and regular books and records
attracting clients to your business
attracting employees to your business
maintaining loyalty of clients over a long period of time
26
According to the PBA, the TOP 3 ways that clients find a service provider include all of the following EXCEPT....
recommendations or referrals
a convenient location
advertisements
dissatisfaction with another service provider
27
which of the following will be your first objective toward achieving your goal of becoming a spa owner?
Determining the feasibility of the business
Determining the long-range goals of the business
Choosing a business location
Choosing a business name
28
_________ are essential benchmarks that, once achieved, help you to realize your mission and your vision.
Statements
Goals
Objectives
Policies
29
Which of the following is the only way to guarantee that you will stay in business?
Advertise your business.
Take care of your clients.
Pay yourself well.
Research emerging trends.
30
If a client calls to book an appointment w/ a particular stylist on a specific day and time, but she is off, you should
politely apologize and tell the client you cannot accommodate them
suggest other times that the stylist is available
refer the client to another shop in the neighborhood
call the stylist and demand that they come in on their day off
31
_________ is built into most booth rental agreements.
A health care benefits package
Free advertising
Paid vacation
Self-sufficiency
32
If you are an owner of a salon or spa which of the following is TRUE?
You are guaranteed to have large profits.
There is no guarantee of any profits.
You are guaranteed to have losses.
You are guaranteed to have small profits.
33
If you provide services to celebrities every week, which is MOST likely your biggest expense every month?
Supplies
Salaries
Insurance
Advertising
