Persuasive Language

Question 1

Personification gives human traits to non-human things.

Accepted Answer

True

Question 2

"Silly Sally sips strawberry smoothies on Saturdays" is an example of:

Accepted Answer

Alliteration

Question 3

Warm and fuzzy techniques use cute animals or happy families to sell products.

Accepted Answer

True

Question 4

A pun is a serious technical statement used to confuse the audience.

Accepted Answer

False

Question 5

What technique is used when an ad says, “If you care about your family’s safety, you’ll buy this now”?

Accepted Answer

Fear

Question 6

A slogan is a catchy phrase to help people remember the product.

Accepted Answer

True

Question 7

What is the purpose of emotive language in advertising?

Accepted Answer

To make the audience feel something

Question 8

Which of these is an example of star power?

Accepted Answer

A celebrity appears in an ad for shampoo

Question 9

Humour cannot make an ad more memorable and entertaining.

Accepted Answer

False

Question 10

Bribery offers something extra (like a discount or free gift).

Accepted Answer

True

Question 11

"Don’t you deserve to be treated like royalty?" is an example of:

Accepted Answer

Rhetorical

Question 12

Everyone is using it, so should you! is an example of:

Accepted Answer

Bandwagon

Question 13

“Better, faster, cheaper than the other brand!” is using what technique?

Accepted Answer

Comparison

Question 14

This is the BEST burger in the ENTIRE world!!!"is an example of:

Accepted Answer

Hyperbole

Questions 14