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Retail Marketing Ch 1-7 Review Flashcards | StudBud
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Retail Marketing Ch 1-7 Review
Retail Marketing Ch 1-7 Review
24 terms
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Test your knowledge on key concepts and strategies in retail marketing
Flashcards
24 cards
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Questions
24
Answers
1
Which is a brand name?
Keto Friendly
Shoppers Drug Mart
McDonald's
Winners
2
Which is NOT a brand association?
Professional Golf Association
Honda Civic
Walmart's low prices
Peoples annual report
3
Which store uses racetrack layout?
Loblaws
Marks Work Wearhouse
Walmart
Ikea
4
True or false: Retailers hold inventory for convenience.
False
True
5
True or false: Customer service is crucial.
True
False
6
True or false: Brand associations are important.
True
False
7
Which is a department store?
Future Shop
Chapters
Hudson's Bay
Mark's Work Wearhouse
8
What is a common store layout?
Free-form
Loop
Racetrack
Grid
9
Which is NOT direct marketing?
YouTube
Direct mail
Mobile marketing
E-mail
10
What enhances shopping experience?
Retailing concept
Customer service
Retailing mission
Retailing strategy
11
Which retailer is largest by sales?
Canadian Tire
Sears
Walmart
Costco
12
What approach does Starbucks use?
Personalized
Individualized
Standardized
Micro market
13
True or false: Brick and Mortar stores currently face huge challenges
True
False
14
What is a key to CRM success?
Lowering prices
Increasing hours
Building relationships
Expanding services
15
Which is a type of retailer?
All of these
Convenience store
Specialty store
Department store
16
What is a benefit of cross-shopping?
Limited options
Higher prices
Variety of products
Less competition
17
True or false: Retailers ignore competition.
True
False
18
What indicates strong brand loyalty?
Brand switching
Price sensitivity
Frequent purchases
Negative reviews
19
True or false: Retailers should focus on range of products offered rather than customer service
True
False
20
What is a key factor in retail strategy?
Target market
Output measures
Advertising campaign
Price points
21
True or false: All brands are equal in value.
False
True
22
True or false: Consumers notice untidy displays.
True
False
23
True or false: Retailers identify customer needs and provide a solution
True
False
24
What is a sustainable advantage?
Customer service
Customer loyalty
All of these
Unique merchandise
