SEM1

Question 1

How many key elements in the marketing mix?

Accepted Answer

4

Question 2

The strategies needed to communicate information about products to achieve a desired outcome.

Accepted Answer

Promotion

Question 3

Services are what a business offers customers to satisfy needs.

Accepted Answer

False

Question 4

Cyber Marketing investigates how technology and the Internet help marketers.

Accepted Answer

True

Question 5

Promotion is a way to make customers aware of products and encourage them to buy

Accepted Answer

True

Question 6

How many core standards in Sports Entertainment Marketing?

Accepted Answer

6

Question 7

Actions needed to determine client needs and wants and to respond to influence purchases.

Accepted Answer

Selling

Question 8

Sourcing involves the locations and methods used to make products available to customers.

Accepted Answer

False

Question 9

Entertainment marketing influences how people choose to spend on entertainment.

Accepted Answer

True

Question 10

Age, marital status, gender, ethnic background, income level are known as....

Accepted Answer

Demographics

Question 11

Entertainment is a product to market and can market other products.

Accepted Answer

True

Question 12

Obtaining information needed to make sound business decisions.

Accepted Answer

Marketing-Information Management

Question 13

All of the following factors are important to the success of sports marketing except....

Accepted Answer

celebrities

Question 14

Fiduciary income is the amount of money left after paying for the necessities of life.

Accepted Answer

False

Question 15

The process of developing, promoting, pricing and distributing products.

Accepted Answer

Marketing

Question 16

Concepts and procedures necessary to develop a product.

Accepted Answer

Service Management

Question 17

The number of viewers a program attracts

Accepted Answer

ratings

Question 18

Getting the public to know your product.

Accepted Answer

Brand Awareness

Question 19

What do businesses make when they offer goods and services customers want?

Accepted Answer

Profit

Question 20

The processes needed to move, store, locate and transfer ownership of goods and services.

Accepted Answer

Place

Question 21

What are 2 items that Sports Marketing can control?

Accepted Answer

Promotions and Price

Question 22

The creation and maintenance of satisfying relationships.

Accepted Answer

Marketing

Questions 22