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Intro to Advertising Quiz Flashcards | StudBud

Explore/Intro to Advertising Quiz

Intro to Advertising Quiz

10 terms·StudBud Administration·15 plays

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Questions 10

Answers

1
What is the main goal of advertising?
To review customer feedback
To entertain people without a purpose
To persuade an audience to take action
To report the news accurately
2
What is product placement?
When customers rate a product online
When a product is placed in the fridge
When a product is removed from the media
When products are shown in movies or TV shows for promotion
3
Why might advertisers use statistics in an ad?
To confuse the audience
To make the product seem credible and trustworthy
Because all ads should have numbers
To take up more screen time
4
Which advertising strategy uses famous people to build trust?
Logical appeal
Celebrity endorsement
Humour and creativity
Bandwagon effect
5
What does the A in the AIDA model stand for?
Avocados
Attention
Action Plan
Advertisement
6
What is the bandwagon effect?
Suggesting “everyone is using this, so you should too”
Using a sad story to sell something
Everyone jumps onto an actual wagon
Showing a product on a moving truck
7
What do social values in advertising reflect?
Viewer complaints about an ad
Society's beliefs, attitudes and norms
The popularity of memes
8
Which of these is a logical appeal in advertising?
Telling a bedtime story about the product
Using facts and statistics to prove quality
Relying on emotional stories without evidence
Using humour that does not relate to the product
9
What is advertising?
A news article explaining the benefits of shopping.
A government warning about natural disasters.
A type of TV show where companies compete to sell products.
A form of communication used to persuade an audience
10
Which of these is NOT a purpose of advertising?
To build brand identity
To persuade
To spread gossip
To entertain