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Mod 13 & Mod 14 Flashcards | StudBud
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Mod 13 & Mod 14
Mod 13 & Mod 14
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Questions
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Answers
1
When Adobe Software combines 20+ applications into “Creative Cloud” for one price, which method are they using?
C
B
D
A
2
Why does the customer’s view of price include the value equation?
B
A
C
D
3
(IMC) involves bringing together multiple communication tools to deliver a common message and make a desired impact on:
C
B
A
D
4
Which marketing communication methods has biggest customizing advantage for messages for target audience?
C
A
D
B
5
If the prevailing gross margin goal for Nordstrom is 65%, what would be retail price be of a pair costing $75?
C
B
A
D
6
The objective of marketing communication is to communicate, compete, and:
C
A
D
B
7
Difference between Marketing concept vs. Production concept or Sale concept is in the marketing concept:
A
C
D
B
8
Which of the three objectives businesses use pricing to achieve uses the Price-Value Equation?
B
D
A
C
9
As marketing manager at one of the Acme Corps product lines, what questions would you ask regarding marketing efforts?
A
C
D
B
10
The following describe/explain the four factors that influence customer decisions EXCEPT:
A
B
D
C
