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Commercialisation and Media on Sport
Commercialisation and Media on Sport
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The effect of commercialisation and media on sport. OCR new spec.
Flashcards
13 cards
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Questions
13
Answers
1
Choose a positive effect of commercialisation on performers
Advertising can be intrusive
more information and education
Sponsorship helps with equipment and training
More opportunities to experience sport
2
Which is a negative effect that media may have on spectators
It does NOT influence violent behaviour
Spectators become arm chair supporters
Increases participation at grass roots level
Poor sporting highlights shown
3
Increased media exposure leads to...
Decrease in participation
Decrease in grass root participation
Spectator numbers maintained
Increase in profit
4
What word best describes the relationships within the golden triangle?
Invaluable
Inextricable
Individual
Inter-related
5
What are the negative effects of commercialisation on sport?
Less popular sports have fewer sponsors
Negative role models
Less media coverage of sport
Increase athlete deviance
6
Identify a negative effect of commercialisation on spectators
Increased social media
Media coverage more global than before
Media has growing control over the sport
Cost of subscribing to a sports channel can be restrictive
7
__________ is a relatively cheap form of production.
Media
Advertisement
Sponsorship
Spectatorship
8
Which 3 factors have lead to the commercialisation of contemporary sport?
profit making, entertainment, media
public interest, golden triangle, advertising
media, spectators, sponsorship
advertising, professionalism, sponsorship, Spectatorship,
9
What makes up the golden triangle?
media, sport, sponsors
sport, society, apprenticeship
media, society, sponsorship
sport, media, sponsorship
10
What is a negative effect of commercialisation on an individual sport?
TV becomes boring
Less popular sports lose commercial investment
Women's sport becomes dominant
Popular sports have increased investment
11
Which TWO answers below state the positive effects of the media on spectators?
Improved facilities
Allows a global fan base
Increases participation
Makes a performer a commodity
12
What is a positive effect of commercialisation on society?
Clubs have an increase in revenue
Increase in role models
Decrease in role models
Increase in negative role models
13
What are the positive effects of the media on sport?
Promote athletes and sports brands
Increased revenue for NGB's
Sport can reflect society
Sports promoted and attract participants