What is a "stakeholder"?

persons impacting the marketing of a product

What is "qualitative analysis"?

analyzing non-numerical data to understand concepts or opinions

What is the definition of "streamline"?

to make a system/process more efficient and effective

Marketing management focuses more on _______ than the product itself.

how to market and sell the product

What is a "prototype"?

the first draft towards the final product

Why is it that product life cycle is getting shorter?

due to rapid technological advancement

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Unit 4 AM ESP

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Questions 13

Answers

1
Market research is the preliminary stage in product consumption
False
True
2
What is a "stakeholder"?
people responsible for designing and producing a product
individuals who invest money in a company
persons impacting the marketing of a product
advertising channels used to promote a product
3
The journey of a product from its first debut until it disappears from the market is known as _______.
product age
product life cycle
product availability
product development
4
What is "qualitative analysis"?
using math to find relationships between different pieces of information
using numerical value to measure the quantity of something
a measure of a team's performance
analyzing non-numerical data to understand concepts or opinions
5
What is the definition of "streamline"?
complicate unnecessarily
disrupt workflow or processes
to make a system/process more efficient and effective
delay or slow down
6
To comprehend the environment, market research is required
True
False
7
What is the definition of "hierarchy"?
conducting market research to understand customer preferences
grading / ranking
allocating resources based on customer preferences
determining the price levels for products or services
8
Marketing management focuses more on _______ than the product itself.
how to source raw materials
how to market and sell the product
how to manufacture a product
how to improve production
9
What is a "prototype"?
market-ready model
revised model
final product
the first draft towards the final product
10
Why is it that product life cycle is getting shorter?
due to rapid product consumption
due to rapid technological advancement
due to poor management planning
due to inadequate storing facilities
11
The marketing management processes are employed to meet the demand of marketing managers
False
True
12
Consumer perception of a specific good or service is the main focus of qualitative data
True
False
13
Market saturation enhances understanding of the marketplace and how to exploit opportunities
False
True

Unit 4 AM ESP Flashcards | StudBud