Marketing Final Exam Review Part 1

Using one broad message to appeal to the entire market is known as 

Two external factors of SWOT

Planning  pricing, promotion, distribution, of ideas, goods, services, to create exchanges

Focuses on developingloyal customers who continue to purchase from the business.

Segmenting customers based on their loyalty and usage would be an example of 

The fourstages of the product life cycle are

The four elements that make up the marketing mix are

You bought a nightstand made of oak and painted it white. This is an example of

Which of the following cannot be marketed?

Obtaining , managing, and using market information toimprove business decision making 

Marketing segmentation is the process of 

A tax service isn’t very useful after April 15^th. This is an example of

Two internal factors of a SWOT analysis

John owns a warehouse that stores cannedproducts for grocery stores. Which marketing function?

The study of consumers based on lifestyle, and the attitudes and values that shape it.

Using entertainment or news to get people totalk about a company, product, brand, idea, 

______ establishes and communicates the value of products ans services to prospective customers

Marble slab now offers a new chunky monkey bananaflavor in their store. This is an example of

Segmenting customers based on age, income, education status, etc is an example of

Segmenting your customers based on location or region is an example of...

 Placing the right product in the right handsat the right time, especially influential people

The marketing concept is

All people who have similar needs and wants & have the ability to purchase a given product

The amount of money a firm asks in exchange for its product is called the _______ 

Papa Murphy’s pizza now offers a delivery service. This is an example of