Identify the inference

Form a hypothesis based upon reasoning.

Using ETHOS in persuasion

uses a credible person, organization, or celebrity

A target audience is...

the group of people toward which an argument is directed

LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

The CLAIM in a persuasive paper is

the writer's position on an issue

It is important to understand both sides of an argument because...

It can help to strengthen my own argument

Persuasion as a genre of reading and writing serves what purpose -

allows writers a way to convince others of their position

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Persuasion & Rhetoric

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Answers

1
Identify the inference
All commercials have a message that sends the main idea to viewers.
The purpose of the invasion was to advance deeper into the country.
Form a hypothesis based upon reasoning.
Kelli tried desperately to persuade her mom to buy her the new iphone.
2
Tonight’s game will be tough to call, since the teams are nearly equal to one another.
LOGOS
Theme
CLAIM
Parallel
3
Always understand the goal of our actions, so we have good reasons for doing what we do.
colloquial
purpose
inference
theme
4
Using ETHOS in persuasion
uses lots of facts and statistics
uses a credible person, organization, or celebrity
connects to people's feelings
uses emotional appeals
5
A target audience is...
statistics, examples, and quotes
a group of people who get angry at commercials
the group of people toward which an argument is directed
people not expected to buy a product
6
Touches the heart, scares you, appeals to your ego, or coerces you to act.
logos
theme
pathos
ethos
7
ETHOS as a persuasive technique
uses credible people or celebrities
uses emotional appeals
uses logic and reasoning, statistics and data
is the right thing to do
8
A sad, lonely puppy is shivering in the cold.
TARGET AUDIENCE
LOGOS
ETHOS
PATHOS
9
The 6’5” bouncer at the Vegas nightclub is completely against confrontation.
Colloquial
Pathos
Paradox
Logos
10
LOGOS as a persuasive technique
just makes me angry
uses emotional appeals
uses logic and reasoning, statistics and data
uses credible people or celebrities
11
Speaking conversational English in texting is ok; just don’t speak like you text.
intention
theme
colloquial
paradox
12
The CLAIM in a persuasive paper is
the topic sentence
the writer's position on an issue
the support and examples
using personal credibility to convince
13
It is important to understand both sides of an argument because...
It can help to strengthen my own argument
I can manipulate people that way
It doesn't help to understand both sides
It can weaken my argument
14
Persuasion as a genre of reading and writing serves what purpose -
gives factual information only
encourages people to fight with one another
allows writers a way to entertains
allows writers a way to convince others of their position
15
Sara wanted the new Android phone so badly, but her dad asked for compelling reasons why.
logos
parallel
ethos
pathos

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