MC 101 Final Pt. 1 Flashcards | StudBud
  • 23
    The 1912 sinking of the Titanic led to what is TODAY known as the Federal_____:
    • Frequency Allocation Commission
    • Radio Commission
    • Communications Commission
  • 24
    This term describes how our eyes briefly hold on to an image:
    • 20/20 vision
    • Persistence of vision
    • Vision persistence
  • 25
    The New York Sun shifted the mass media's revenue base from:
    • Newsstands to home delivery.
    • Subscribers to advertisers.
    • Advertisers to subscribers.
  • 26
    Understand what the Federal Communications Commission does.
    • Oversees satellite communication
    • Controls cable television content
    • Regulates and licenses communication channels
    • Monitors internet usage
  • 27
    What's semantic noise?
    • Symbolic confusion
    • Distorted audio signals
    • Language barriers
    • Visual distractions
  • 28
    In the 1400s, his Bibles included more than just words printed using movable type:
    • Emerson
    • Ayer
    • Edison
    • Gutenberg
  • 29
    Hot or cold? TV watching while folding clothes and texting.
    • Hot
    • Cold
  • 30
    Animal skins you can write on:
    • Parchment
    • Eucalyptus
    • Papyrus
    • Paper
  • 31
    Understand the three technological foundations of media.
    • Analog, digital, online
    • Print, radio, television
    • Broadcasting, narrowcasting, podcasting
    • Internet, satellite, cable
  • 32
    What does the bullet theory propose in mass communication?
    • Communication is a one-way process
    • Media messages are easily forgotten
    • Messages are like bullets, causing immediate effects
    • Words have a delayed impact
  • 33
    It’s the brow type of media content you’d find in People magazine:
    • Mid-brow
    • High-brow
    • Low-brow
  • 34
    Oligopoly?
    • Market with few sellers
    • Market with many sellers
    • State-controlled market
    • Monopolistic market
  • 35
    What are the four types of communication as listed in order in Chapter 1?
    • Group, Interpersonal, Intrapersonal, Mass
    • Mass, Intrapersonal, Group, Interpersonal
    • Intrapersonal, Interpersonal, Group, Mass
    • Interpersonal, Mass, Interpersonal, Group
  • 36
    When society changed from an oral culture to a print culture, what did that allow people to do?
    • Share knowledge widely
    • Communicate faster
    • Control information flow
    • Preserve information
  • 37
    It’s worse than pornography:
    • MORE pornography
    • PotterworldMC
    • Political Speech
    • Obscenity
  • 38
    Hot or cold? Movies.
    • Cold
    • Hot
  • 39
    The U.S. government requires that movies be rated.
    • True
    • False
  • 40
    I don't know whether you are paying attention to this. That's an example of a problem with_____:
    • Feedback
    • Gatekeeping
    • 'Noise'
  • 41
    Do mass media messages have any effect on society? Be able to list what effects they have.
    • Varied effects (e.g., shaping attitudes, influencing behavior)
    • Limited effects
    • No effects
    • Immediate effects
  • 42
    The Crimson White or other news org chooses not to publish your letter to the editor:
    • NOT Censorship
    • Censorship
  • 43
    How can you defeat a libel suit?
    • Settle out of court
    • Apologize publicly
    • Prove the truth of the statement
    • Ignore the lawsuit
  • 44
    What does CPM stand for?
    • Cost per million
    • Commercials per minute
    • Cost per thousand
  • 45
    It is the creation of shared meaning:
    • Communication
    • Social media
    • Talking
  • 46
    His Uncle Freud gave him insight into people that made him a PR pioneer:
    • Marty Freud
    • Edward Freud
    • Harrison Bernays
    • Edward Bernays
  • 47
    Edison named this invention from the Greek for “to write sound.”
    • Pictogram
    • Pictograph
    • Phonograph
    • Telegram
  • 48
    Is it legal to burn the American flag?
    • No
    • Yes
  • 49
    You call it "taxes." I call it "revenue enhancement." That's an example of:
    • Framing
    • Mixed effects
    • Priming
    • Cultivation Theory
  • 50
    Does the U.S. government exert more control over newspapers or on-the-air TV stations?
    • Equal control
    • Newspapers
    • On-the-air TV stations
    • No control
  • 51
    This early, outdated theory said media “shoot” messages and people believe them.
    • Time, place, and manner restrictions
    • Bullet theory
    • Third person theory
    • Cultivation theory
  • 52
    Terms for ads hidden inside a show or film:
    • Sweeps
    • Ads
    • Product placement
  • 53
    It's an address on the internet, sort of like a phone number:
    • HTML
    • HTTP
    • Domain
    • URL
  • 54
    Hot or cold? Browsing the web on the internet.
    • Cold
    • Hot
  • 55
    What's cognitive dissonance?
    • Harmony between thoughts and actions
    • Intellectual equilibrium
    • Smooth cognitive transition
    • Psychological discomfort from conflicting beliefs
  • 56
    What does the term "agenda setting" refer to in mass communication?
    • Scheduling media events
    • Determining news priorities
    • Organizing press conferences
    • Creating a to-do list
  • 57
    What is the “global village”?
    • International media censorship
    • Worldwide online community
    • Virtual reality concept
    • Cultural isolationism
  • 58
    He created the first ad agency.
    • Ayer
    • Edwards
    • Freud
    • Gutenberg
  • 59
    It's the best defense in a libel lawsuit:
    • Prove that info was available
    • Prove you fixed your error
    • Prove you published truth
    • Prove it was a public figure
  • 60
    Ethicists say we shouldn’t treat people as these:
    • Ends within themselves
    • Means to an end
    • Objects
    • Idols
  • 61
    The motion picture industry was best known as a "chemical" medium.
    • False
    • True
  • 62
    Oprah says “You don’t know me. You only think you do.”
    • Third person theory
    • Cultivation theory
    • Taylor Swift theory
    • Parasocial interaction theory
  • 63
    In mass communication, who or what is a gatekeeper?
    • Media regulator
    • News achor
    • Information filter
    • Content producer
  • 64
    He's well-known for helping invent the World Wide Web:
    • Tim Berners-Lee
    • Al Gore
    • Bill Gates
    • Ivy Lee
  • 65
    Understand all the things the First Amendment protects.
    • Speech, press, religion, assembly, petition
    • Only journalistic speech
    • Only individual opinions
    • Only political speech
  • 66
    Ethical = legal
    • False
    • True
  • 67
    What did Marshall McLuhan call the TV-centered society?
    • Global Village
    • Downsized Community
    • Sensurround Town
  • 68
    Can cable TV companies own any of the content they deliver?
    • Yes
    • Only in specific regions
    • No
  • 69
    The idea that a message’s meaning is determined by the channel used to send that message:
    • Medium is the medium
    • Medium is the message
    • Message is the message.
    • Message is the medium
  • 70
    The film industry 'policed' its content from the 1930s-50s with____:
    • The Hays Code
    • The MPAA Guidelines
    • The Filmmaker's Rules
  • 71
    What are middle brow media messages?
    • Targeting mainstream tastes
    • Reserved for intellectuals
    • Exclusive to niche markets
    • Aimed at highly educated audiences
  • 72
    The rule that says you can’t come into class and interrupt me with a bullhorn:
    • Bullet theory
    • Time, place, and manner restrictions
    • Cultivation theory
    • Third person theory
  • 73
    What medium was the model for early television programming in the U.S.?
    • Print
    • Radio
    • Theater
    • Film
  • 74
    Understand the “long-tail” model.
    • Prioritizes viral content
    • Limited to short-form content
    • Focused on mainstream content
    • Emphasizes niche markets and diverse content
  • 75
    Who gets the most speech protection? (in order)
    • Political, commercial, artistic, indecent
    • Artistic, Political, indecent, commercial
    • Political, artistic, commercial, indecent
    • Commercial, political, indecent, artistic
  • 76
    Sir Mix A Lot likes this, and he cannot lie.
    • Big tobacco
    • Big news
    • Big butts
  • 77
    Did WWII delay the development of TV in the U.S.?
    • Only briefly
    • No
    • Yes
  • 78
    "Media" is this sort of word:
    • Plural
    • Singular
    • Gerund
  • 79
    What is framing in the context of mass communication?
    • Hanging pictures on the wall
    • Shaping how information is presented
    • Building narrative frameworks
    • Constructing physical structures
  • 80
    Four times of year we don’t have to watch re-runs on network TV:
    • Holidays
    • Sweeps
    • Breaks
  • 81
    In the 1840s, a group of newspaper saved money by creating this news cooperative:
    • NPR
    • Washington Post
    • Associated Press
  • 82
    Understand the definition of priming.
    • Activating certain associations in the audience's mind
    • Selective exposure to information
    • Media influencing political opinions
    • Media promoting specific products
  • 83
    When you know violence on TV doesn't bother YOU - but might bother your neighbor:
    • Framing
    • Priming
    • Third-person effect
  • 84
    A corporation's coordination of PR and advertising efforts is:
    • Advertorial
    • Integrated marketing communications
    • Lobbying
  • 85
    In what way is mass communication different from other forms of communication?
    • One-way transmission
    • Limited audience
    • Face-to-face interaction
    • No technological mediation
  • 86
    Do companies have control over how others use their brand names?
    • Depends on the country
    • No, limited control
    • Yes, absolute control
    • Only in certain industries
  • 87
    Three Purposes of Mass Communication:
    • Entertain, Remind, Communicate
    • Inform, Entertain, and Remind
    • Communicate, Persuade, Entertain
    • Inform, Persuade, Entertain
  • 88
    Theories of the Press - top four systems listed in order?
    • Authoritarian, Libertarian, Social Responsibility, Communist
    • Authoritarian, Communist, Libertarian, Social Responsibility
    • Communist, Social Responsibility, Libertarian, Authoritarian
    • Social Responsibility, Communist, Libertarian, Authoritarian
  • 89
    This category of speech has the most First Amendment protection:
    • Political
    • Community
    • Indecent
    • Artisitic
  • 90
    It’s usually not news when people get along. It’s bigger news when there is:
    • Prominence
    • Impact
    • Conflict
    • Obscenity
  • 91
    These are the people who ultimately decide a message’s meaning:
    • Message receivers
    • Message controllers
    • Message senders
    • Message channels
  • 92
    Neil Postman's book, "Amusing Ourselves to Death," says that images make assertions.
    • False
    • True
  • 93
    This process lets media affect the standards in how people evaluate stuff:
    • Priming
    • Framing
    • Sizing
    • Positioning
  • 94
    Do images make assertions?
    • Yes
    • No
  • 95
    This happens when one nation’s media takes over in other nations:
    • Cultural imperialism
    • Media takeover
    • Cultural appropriation
  • 96
    True or False – Were the first movies made in Hollywood?
    • True
    • False
  • 97
    Every place on the Web is found by this, abbreviate as URL:
    • United resource locator
    • Uniform resource locator
    • United resource locating
    • Uniform resource locating
  • 98
    Internet is an abbreviation for:
    • Internal networkings
    • Interconnected network
    • International network
    • Incontinent network
  • 99
    The notion that different messages affect different people different ways at different times.
    • Parasocial interaction theory
    • Bullet theory
    • Third person theory
    • Mixed-effect theory
  • 100
    When you only consume media that reinforce your beliefs, you're engaging in this:
    • Irrefutable choosing
    • Selective exposure
    • Proactive identification