Semester 1 Exam Review - 2.1,2.2,2.3

Which of the following provided revenue sources in the early days of team sports?

Introduction of the Internet makes information available "on demand".

The best team year in and year out at Monacan is girls basketball

Which of the following are examples of event marketing?

The SEM field has grown with consumer willingness to spend discretionary income on sports.

S&E marketing is not a new player in the field of multi-billion dollar industries.

Marketing is developing, promoting, and distributing products that satisfy customer needs and wants.

The sports industry ranks among the top five industries in overall revenue.

The Portland Trailblazers advertising during a film preview at a local cinema is and example of __________

Roone Arledge is _________

Watching a Broadway musical, listening to music on your phone, and playing tennis are examples of _________

Which of the following most closely describes Fandom?

Customer loyalty is a customer decision to become a repeat customer of a particular product or brand.

Nielsen is the name of a company that provides ratings information.

Michael Jordan is not considered a pioneer in the history of sports and entertainment marketing

Sports and Entertainment products and services have international appeal.

Many media rights deals provide exclusive coverage rights.

The sports industry is more than twice the size of the auto services and parking industries.

Sports Illustrated was launched in what year?

Media Rights are important to S&E properties because of revenue.

Leisure time is the time available to people when they are not working or assuming responsibilities.

Disneyland opened in Anaheim, California in _____

The key differences between sports and entertainment involve_______________

The Olympic Games became commercialized and made profitable for the first time in _______

Media refers to a means of communicating a message to large numbers of people.

_____indicates that we will see continued growth in the sports and entertainment industry.

An audi vehicle making an appearance in the film Iron Man is an example of _____________

Many signs indicate continued growth in the sports and entertainment industry.

Which of the following does not provide revenue sources in team sports today?

Fans who go to extremes to show their loyalty are often referred to as "superfans".

In 1946,____became the first sporting event to be televised to a national audience (140,000).

S&E Business is covered by media with more frequency now than in the early 1900's.

The introduction of the Internet has not had any impact on the growth of S&M industry.

Film, radio, television and music are all examples of ________

The term marketing could refer to many different business activities, such as selling, promotion, and publicity.

Sports consumers already know the outcome of the event in which they are participating before the event takes place.

Coke's sponsorship of the Olympics is an example of the marketing of sports.

The increase in ____ is credited for the tremendous growth in the S&E industry.

Which area of the sports industry generates the most revenue?

_______ is defined as a source of diversion or physical activity engaged in for pleasure.

Nicolas Cage endorsing a Mont Blanc watch is an example of _________

Teams have fewer outlets available to them to drive revenue than they did in the early 1900's.

ESPN and CNN feature daily sports business columns on their websites.

Cross Promotion is the convergence of two entertainment properties working together to market products and services.

William France Sr. founded the National Association of Stock Car Auto Racing (NASCAR)

Pierre de Coubertin, Mark McCormack and Bill Veeck are all considered __________

One similarity between sports and entertainment is that each activity is one that entertains and occupies our time.

Chicken Little advertising Got Milk by wearing a Milk Mustache and showing the date of the movie premier.

Jim Henson created __________

Techology has advanced the role of sports and entertainment marketing in many ways _________

Harry Potter fans camping out before the premier of a HP film is an example of Fandom.

____ refers to a means of communicating a message to large numbers of people.

The Black Eyed Peas performing at Super Bowl's half-time show is an example of cross promotion.

SEM stands for:

ESPN made it's first on-air appearance in what year?

The Chicago Bulls selling special "holiday" ticket packages is and example of _____________

Sports marketing and sports management refer to the same practices.