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Marketing Fundamentals Flashcards | StudBud
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Marketing Fundamentals
Marketing Fundamentals
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Explore the key concepts and strategies in the field of marketing
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
What does IMC stand for?
Internal Marketing Communications
Integrated Marketing Communications
Individual Marketing Concepts
International Marketing Campaigns
2
What does market segmentation involve?
Increasing prices
Promoting to everyone
Dividing target market
Creating new products
3
What is content marketing?
Selling products directly
Advertising on TV
Promoting through influencers
Creating valuable content
4
What is the customer-centric approach?
Focusing on profits only
Prioritizing customer needs
Targeting all consumers equally
Ignoring customer feedback
5
What is customer engagement?
Only buying products
Switching brands often
Ignoring customer feedback
Emotional connection with brand
6
What is social media marketing?
Only advertising on TV
Using social media to connect
Ignoring online presence
Selling products directly
7
Which is NOT a type of market segmentation?
Random segmentation
Demographic
Geographic
Psychographic
8
What does S.W.O.T. analysis identify?
Internal and external factors
Marketing strategies
Only external factors
Only internal factors
9
What does SEO stand for?
Search Engine Optimization
Social Engagement Online
Sales Enhancement Online
Search Engagement Optimization
10
What does social proof influence?
Product prices
Marketing strategies
Brand creation
Consumer decisions
11
What is a brand ambassador?
Only sells products
Creates new products
Ignores customer feedback
Promotes a brand
12
What is brand loyalty?
Switching brands often
Only buying on sale
Commitment to repurchase
Buying from multiple brands
13
What is brand positioning?
Changing product prices
Establishing a brand's place
Targeting all consumers
Creating a new brand
14
What is customer lifetime value (CLV)?
Cost of acquiring a customer
Total sales in a year
Total revenue from a customer
Average purchase amount
15
What is the customer journey?
Customer feedback process
Stages from awareness to purchase
Marketing strategies overview
Steps to create a product
16
What are the 4 Ps of marketing?
People, Process, Physical evidence
Product, Price, Place, Promotion
Place, Price, Promotion, Process
Product, People, Price, Promotion
17
What is influencer marketing?
Advertising on TV
Selling directly to consumers
Creating new products
Using individuals to promote
18
What does customer satisfaction measure?
Brand popularity
Number of customers
Total sales of a company
Meeting customer expectations
19
What does market share represent?
Percentage of industry sales
Number of customers
Total sales of a company
Brand popularity
