Marketing Foundations

Question 1

An Arkansas State Trooper holding a banner that reads “Click It or Ticket” is an example of:

Accepted Answer

cause/idea marketing

Question 2

Marketing is known as the creation and maintenance of mutually beneficial _______________ relationships.

Accepted Answer

exchange

Question 3

Focuses on developing loyal customers who purchase from the business for a long period of time.

Accepted Answer

relationship marketing

Question 4

This is anything offered to a market by the business to satisfy needs:

Accepted Answer

product

Question 5

The locations and methods used to make the product available to customers:

Accepted Answer

place or distribution

Question 6

Which of the following businesses have marketing as their primary activity?

Accepted Answer

real estate agents

Question 7

Exchanging products or services with others by agreeing on their values without using money:

Accepted Answer

bartering

Question 8

Placing the product in the right hands at the right time. Providing samples.

Accepted Answer

product seeding

Question 9

The combination of the four basic marketingdecisions - product, place, price, and promotion:

Accepted Answer

marketing mix

Question 10

This is the amount the customer will pay for the product.

Accepted Answer

price

Question 11

Achieving conventional goals with unconventional methods, like investing energy & creativity.

Accepted Answer

guerilla marketing

Question 12

The Arkansas Children’s Hospital foundation uses promotional efforts with potential donors:

Accepted Answer

organization marketing

Question 13

Workers concentrate their efforts on producing one thing:

Accepted Answer

specialization of labor

Question 14

The marketing concept works well for organizations such as colleges and it also works well for businesses.

Accepted Answer

True

Question 15

Central markets were usually located:

Accepted Answer

where people frequently traveled

Question 16

Marketing increases prices for consumers due to the costs of promotion and distribution.

Accepted Answer

False

Question 17

The process of planning, pricing, promoting, and distributing products to satisfy customers:

Accepted Answer

marketing

Question 18

Giving employees the authority to solve many customer problems:

Accepted Answer

employee empowerment

Question 19

Marketing should be thought of as an:

Accepted Answer

essential business activity.

Question 20

The message is passed from consumer to consumer using the internet.

Accepted Answer

viral marketing

Question 21

Marketing creates a variety of new and improved products for consumers.

Accepted Answer

True

Question 22

Politicians have always used marketing to enhance their public images. This is an example of:

Accepted Answer

person marketing

Question 23

All that is needed to be successful in business is a good product.

Accepted Answer

False

Question 24

Good products will not be successful without good marketing.

Accepted Answer

True

Question 25

Which of the following businesses use marketing in a limited role?

Accepted Answer

attorneys

Question 26

Many businesses use Facebook, Twitter, Youtube, or Instagram to communicate with customers.

Accepted Answer

social media marketing

Question 27

This means satisfying customer's wants and needs while making a profit. A consumer orientation.

Accepted Answer

marketing concept

Question 28

Most of the businesses in the U.S. are involved in marketing.

Accepted Answer

False

Question 29

Marketing takes place everywhere and is a constant force in our lives.

Accepted Answer

True

Question 30

“They can have it in any color they want, as long as its black.” (Production Orientation)

Accepted Answer

The Ford Motor Company

Question 31

This is the creation and maintenance of mutually beneficial exchange relationships:

Accepted Answer

marketing

Question 32

Communication a business or organization uses to inform, persuade, or remind consumers:

Accepted Answer

promotion

Question 33

The slogan “Las Vegas: What Happens Here, Stays Here” is an example of:

Accepted Answer

place marketing

Marketing Foundations

Questions 33

Marketing Foundations

Questions 33