MM51-1.05-MP:003

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Mass marketing is not as precise as _____________ marketing.

The same person can be included in more than one

Thompson Co. divides the total market for its products into smaller, more specific groups. This business is engaged in

When using mass marketing, marketers seek to appeal to the

Marketers divide their markets by grouping customers according to their

When examining a market, marketers primarily notice its

Liza has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Liza is a

To buy a product, customers in a market must first

Market segmentation is about dividing the market into __________ groups.

When marketers sort customers psychographically, they divide them by

Sorting customers by their physical and social characteristics is called _________ segmentation.

When the total market is divided, one of its groups is called a market

A target market can be described as the

Geographic segmentation is dividing a market by where customers are

A college markets classes to women ages 18 to 30 who are high-school grads. What type of segmentation are they using?

Marzetti’s Instruments will focus its mktg efforts on high-school students. Marzetti’s is engaged in _________ mktg.

Today’s customers are not influenced by mass marketing alone because they are more

Jackie is interested in what events result in higher demand for candy. She should do behavioral segmentation based on