What are the 5 economic utilities?

Time, Place, Form, Information, Possession

What is the definition of the 7 Core functions?

The 7 Functions of marketing are the basis for all marketing activities

What are the 2 D's of Income in Business?

Discretionary & Disposable Income

What is the definition of Geographics?

segmentation based on where people live.

What Does CRM Stand For?

Customer Relationship Management

What is the Definition of Psychographics?

studies of consumers based on social and psychological characteristics.

What does a Customer Profile include?

Age, Income, Ethnicity, Occupation, Attitude and Lifestyle, Where they live

What is the definition of a Target Market?

the group that is identified for a specific marketing program

What is Channel Management / Distribution?

The process of deciding how to get goods into customer’s hands

What are the 4 P's in Marketing

Price, Place, Promotion, Product

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Marketing Quiz

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Questions 10

Answers

1
What are the 5 economic utilities?
Time, Place, Form, Information, Product
Time, Price, Form, Information, Possession
Time, Place, Form, Information, Possession
Time, Place, Form, Information, Promotion
2
What is the definition of the 7 Core functions?
The 7 Functions of marketing are the basis for all hunting activities
The 7 Functions of marketing are the basis for all finance activities
The 7 Functions of marketing are the basis for all cooking activities
The 7 Functions of marketing are the basis for all marketing activities
3
What are the 2 D's of Income in Business?
Door & Dull Income
Dairy & Duck Income
Discretionary & Disposable Income
Debt & Despair Income
4
What is the definition of Geographics?
The New York Rangers
personal characteristics. Age, Gender, etc.
All of the above
segmentation based on where people live.
5
What Does CRM Stand For?
Customer Relationship Management
Customer Radio Management
Customer Ratio Management
Customer Relative Management
6
What is the Definition of Psychographics?
The studies of consumers who are from Oxford University
All of the Above
studies of consumers based on social and psychological characteristics.
The psychological aspect of food
7
What does a Customer Profile include?
involves studying peoples needs and wants.
Lifestyles, Hobbies, Trends, etc.
All of the above
Age, Income, Ethnicity, Occupation, Attitude and Lifestyle, Where they live
8
What is the definition of a Target Market?
an aspect of marketing that mixes customer information & customer service
the group that is identified for a specific time program
A way of analyzing a market by specific characteristics
the group that is identified for a specific marketing program
9
What is Channel Management / Distribution?
The understanding of concepts used to develop and target specific marketing
The process of deciding how to get goods into a factory
Successful marketing involves using information to predict consumer demand
The process of deciding how to get goods into customer’s hands
10
What are the 4 P's in Marketing
Product, Price, Place, Planning
Price, Place, Promotion, Product
Price, Place, Promotion, Selling
Price, Product, Produce, Photography

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