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Duplicate of Advertising Flashcards | StudBud
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Duplicate of Advertising
Duplicate of Advertising
20 terms
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A quiz to test key ideas...
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Service:
What service is being marketed in this ad?
a GPS device
a travel agency
an airline
a tourism website
2
True or False? Advertisers want us to feel that our choice of product says something about us.
True
False
3
The colour yellow associates with the following
Hope
Energy
Cheerful
Warmth
4
Also known as 'product placement',
covert advertising
is when:
an ad is embedded in entertainment and media
an ad is covered up
the ad is targeted at children only
no one can see the ad
5
Advertising is a huge industry. How much is spent each year to engage our attention?
100 billion
200 million
20 million
50 billion
6
Product:
What is being marketed in this ad?
riding gear
a bike
a sports drink
Lance Armstrong's charity
7
Advertising is used to draw attention to:
a news item
a product, service, event or issue
a product
a concert or campaign
8
What is the dominant image?
The curtains
The people jumping
High School Musical
The logo
9
Each day, people see approximately how many ads?
200
2,000
20,000
20
10
Why are boarders used?
Emphasises the author
Redefines the message
Emphasises the title
Redefines its space
11
True or False? Companies create a unique identity for themselves to appeal to a target audience
True
False
12
What does the colour red associate with?
Passion
Love
cold
Lust
13
Event:
What event is being marketed in this ad?
A music festival
A tour of California
A fun run
A convention for politicians
14
What is being advertised?
New Zealand
Addidas
Steinlager
All Blacks
15
Why is blank space important?
To show layout
To emphasis the boarder
To combine of images
To highlights graphics and illustrations
16
The term 'advertising' is derived from the Latin 'advertere', which means:
turn towards
advantage
enquire
look away
17
Issue:
Which issue is presented in this ad?
Drug use
Domestic violence
Texting while driving
Drink driving
18
Propaganda is used by governments to influence behaviour and thinking. What does this one want?
citizens to send their men to war
citizens to shop locally
citizens to sell food overseas
citizens to grown their own food
19
In 1908, which affordable car was widely advertised and constructed on an assembly line?
The Ford Model T
Land Cruiser J20
The Toyota Prius
WB Statesman
20
What does the colour green have associations with?
Sickness
Jealousy
Cheerful
Nature
