NHHS Mktg Exam 2: Ch 6, 8, 9 & 10

What is the correct theoretical progression of Maslow's hierarchy of needs, from the bottom to the top of the pyramid?

What is the first step in the marketing research process?

Which of the following terms describes the overriding desires that drive how people live their lives?

An organization selects a single, primary target market & focuses all its energies on providing a product to fit needs:

Which organization provides the three guidelines that marketers should use for conducting marketing research?

High expectations of a product through promotions may create higher initial sales, but ___ occurs if expectations fail.

Which of the following is the major trade agreement between the United States, Canada, and Mexico?

External agencies and government bodies publish safety ratings for cars to help consumers alleviate ________ risk.

The consumer must know the product/service exists, understand what it can do for them & recognize how to buy it:

A survey question for which a discrete set of response alternatives or specific answers is provided for respondents is a

According to the consumer decision process, after consumers recognize the need for a product, they then engage in

Which of the following best describes the notion of market positioning?

The fact that Mercedes-Benz is known by 3 Chinese names in Asia shows the importance of developing different _______

Offering money-back guarantees on product purchases to show the products will perform as expected can lower this risk:

As noted in your text, the complexity of a global distribution channel is determined by

After some research, Unilever’s Dove soap brand initiated its Campaign for Real Beauty campaign. This tactic relates to:

Set a ___to limit the amount of product that can be imported into a country for a period of time by setting a max import

The U.S. determined solar panel prices imported from China were artificially low due to illegal subsidies--it imposed a:

Global Entry Strategies: the least risky strategy to enter its first foreign market as a small business would be:

Qualitative research includes all of the following except

When deciding where to do banking, attributes like location, hours of operation, and CD interest rates are examples of:

________ segmentation identifies groups based on characteristics such as age, gender, income, and education.

Which step in the STP process develops descriptions of different segments & helps firms better understand the customer?

These 4 key elements: distribution channels, transportation systems, communication systems & commerce are components of:

________ involves the buyer considering his own personal knowledge about a product based on past experience.

Debating which jeans to buy, only 3 brands were actually considered for purchase. These 3 brands make up _____ set.

Which global entry strategy has the highest degree of risk?

Decision Process: Which corresponds most closely with seeking out unbiased information and ratings about different cars?

Techniques & principles for collecting, recording, analyzing & interpreting data that can aid marketing decisions:

Which step of the segmentation, targeting & positioning process includes evaluating its SWOT?

The measure of how much one currency is worth in relation to another is referred to as

All of the following are considered a major economic factor for country market analysis the firm would consider except:

1 store has more exceptional customer service than another. Customer service would be considered a ____ when evaluating.

By GM purchasing info about quality & customer satisfaction research from J. D. Power and Associates it's acquiring:

The ________ segmentation method is most closely related to providing value by satisfying customers' needs and wants.

An online network of people who communicate about specific topics is referred to as a(n)

1 of the primary purposes of the analyzing data & developing insights step is to turn data into

Taking time to research the market before buying a new car, but not a cheap kitchen appliance is explained by:

ESRI's Tapestry is a widely used tool for _______ segmentation.

Alternative evaluation often occurs while the consumer is engaged in which step of the consumer decision process?

What type of market segment identifies groups based on characteristics such as age, gender, income, and education?

Which of the following pertains to the performance of a product or service?

Anna loves Adidas apparel for its style and comfort so purchases a pair with the Adidas logo. This is an example of:

The global product strategy a firm chooses depends on

All of the following are disadvantages of using secondary research data except

Trading off immediate availability because something can be purchased online for 50% off is an example of using a:

General Motors targets several different market segments & designs separate automobile makes/models for each. This is:

Which of Hofstede's cultural dimensions relates to a willingness to accept social inequality as natural?

________ pertain(s) to the personal gratification consumers associate with the product or service.

Because the United States imports more goods than it exports, it operates under a(n)

The Economist's Big Mac Index is an example of which of the following metrics?

________ = GDP + net income earned from investments abroad

For most of the 20th century, _____ experienced foreign occupation, civil unrest and a strict one-party Communist regime

Which type of purchase decision risk involves the perceived danger inherent in a poorly performing product or service?

The ________ indicates where a particular market segment's ideal product lies on the perceptual map.

The specific brands or stores consumers can readily recall in a product category are referred to as their _____ set.

Which positioning approach was the focus of Audi’s objective to augment its image with better driving performance?

Firms prefer to manufacture in a country that has ___ b/c it signals more opportunity to export products to more markets

The vast majority of products and services are likely to satisfy

1 or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors is a:

Which step of the STP process do marketers ask if the segment is identifiable, substantial, reachable, responsive....

Processes by which goods, services, capital, people, information, & ideas flow across national borders are referred to:

Which standardized metric of output is used to gauge the size and market potential of an economy?

The positioning strategy can help communicate a brand's ________, representing the unique value provided to customers.

Data gathered from trade journals, the Census Bureau, and specialized research firms is considered to be ________ data.

Which of the following is the most popular type of quantitative primary collection method?

________ measures how effectively a decision to purchase a specific product results in a completed purchase

In pricing products in parts of Europe, including Belgium, Italy, & Spain, U.S. companies need to be aware that sales:

Problems w/this entry approach can arise if the gov't places restrictions on the firm’s ability to move its profits....

Which of the following accurately represents the countries known as the BRIC countries?

When companies initially develop products for underdeveloped markets, then expand them into their original markets.

The use of statistical analysis tools in marketing research to uncover prior unknown patterns in data among variables:

Which of the following agencies serves as a watchdog over the data mining of consumer information?

A contractual agreement between 2 businesses with lower risk & less investment than opening units owned only by a firm.

________ segmentation delves into how consumers actually describe themselves.

What is the first step marketers use to derive a perceptual map?

The salient or important attributes about a particular product a consumer bases their product evaluation on are called:

The number of participants who discontinue use of a service divided by the average number of total participants equals:

________ is the internal conflict that arises from an inconsistency between two beliefs and behavior

Market growth, competitiveness, and access are all important factors in analyzing if a segmentation strategy is:

What are the three components that make up a person's attitude?

Behavioral segmentation based on when a product or service is purchased or consumed is called ________ segmentation.

Whenever you buy toothpaste, you always automatically reach for the same brand every time with no thought. This is:

Information that has been collected prior to the start of the research project is called ________ data.

A tool used to visually display how consumers perceive the position of products/brands in the market on diff. dimensions

You think school food is the greatest food ever, but your bestie thinks it is the worst. You both have different

The third step in the marketing research process, and it begins only after the research design has been established:

Discrepancy between a consumer's actual state and desired state is part of the

You are in the store, see a new product, and purchase it when you had not intended to originally. This is an example of:

According to your text, which is not one of the fundamental changes that have resulted in global markets?

Some commentators suggest adding ______ to BRIC because of their remarkable transformation into a functioning democracy.

Marketing researchers should collect information on consumers only for the purpose of

When everyone might be considered a potential user of its product, a firm likely uses a(n) ________ targeting strategy.