Final Review - Intro to Marketing

Which is the Trigger?

Marketing causes...

A marketing mix is the blending of which marketing elements?

Cigarette commercials may appear on television in the United States.

According to Berger this is an example of...

A _____ must be adjusted to develop growth and prevent downsizing.

Growth strategies are determined through...

"I would challenge anybody to talk about the Panda Cheese campaign without mentioning Pandas."

The process by which companies create value for customers & build strong customer relationships

A _______ must be adjusted to develop growth and prevent downsizing

This is an example of...

Some countries alter clothing worn by models in ads for modesty purposes. This is an example of

Unlimited wants and needs, combined with limited resources, result in

Nike's "Find Your _____" campaign revolutionized the brand's marketing techniques.

another way to explain what marketing is...

"To bring inspiration and innovation to every athlete in the world" is Nike's...

There is a legal restriction on how many commercials may air during Saturday morning cartoons.

a representation of a brand’s ideal customer based on market research and real data

Changing the place an offering occupies in consumers’ minds is called...

The quantity of a product consumers are willing and able to purchase at a specific price is:

A company’s ________ directly impacts target audience perception

X% - X% of all word-of-mouth is online

Referred business has X% higher customer value

Brands may not use the term "Superbowl" in advertising

A set of buyers who share common needs or characteristics that the company decides to serve

This is an example of...

"If we can get people to talk about ____ then we can get them to talk about anything"

Which is not one of the four steps of strategic planning?

Bartering still occurs today

All effective marketing information systems contain

Strengths, weaknesses, ______, threats

Spam is legal in the United States.

Peoples' view of others and themselves affects the marketing environment.

This is an example of a...

Which is NOT one of the four steps of strategic planning

What does SWOT stand for?

McDonald's stopped using Styrofoam containers and started using recycled paper wrappers.

An important part of the marketing process is understanding the <blank> and <blank>

Companies create value for customers in order to capture value from customers in return...

Which is an example of a sales promotion?

Spam is legal in Canada.

if a business offers a good product, marketing is not necessary

According to your textbook, approx. how many ads were people exposed to in the 1970s?

Effective marketing relies on the principles and concepts of

“______ isn’t born, it’s made.”

In the early part of the 20th century, the primary way to sell more products was...

Marketing has not changed much in the last 20 years.

The business of demonstrating value of products or services