30 Questions Ch 1 & 2 Vocab Social Media Marketing

a marketing strategy that focuses on attracting customers via company-created Internet content

Process of gathering and analyzing information about customers’ needs and preferences

a person with a strong influence in his or her particular field of expertise

Process of communicating with potential customers to promote a product or service

One of the four P’s of marketing; refers to where product is sold/delivered to customers

Statement or phrase that encourages audience response

Distinctive name/words/design that create company/product identity

One of the four P’s of marketing; the cost of a product or service a company offers

content &/or interactions used to grow &/or engage w/social media community made thru efforts other than paid means

a specific part of a population, especially identified by average age, income, education, etc.

The collection, reporting, and examination of actions taken on a website

determined by or dependent on the collection or analysis of data

a computer program that searches databases and internet sites for the documents containing keywords specified by a user

marketing technique which involves promotion of a product targeted to cust of a related product

Consumers’ level of recognition of a company’s product, service, or brand

One of the four P’s of marketing; refers to the actual product or service a company offers

What is communicated to and perceived by an audience; can be verbal, written, and non-verbal

Process of creating and maintaining the identity of a brand

also known as personalized marketing; a strategy that relies on getting to know customers and their choices

web-based technology that enables the development, deployment and management of social media solutions and services

analytics metric that refers to the number of users who have come across particular content on social platforms

performance indicator that measures the amount gained from an investment relative to the investment’s cost

Process of determining the most effective approach to advertise a product or service

the practice of increasing quantity & quality of traffic to a website through organic search engine results

Identified groups of consumers most likely to purchase your product or service

Diverse groups of consumers participating in guided discussions

Process of communicating a company’s value to customers

One of the four P’s of marketing; refers to the messaging/communication channels, etc

happens when the desired outcome of a marketing message is achieved

Range of activities to help customers resolve issues; involves goal of customer satisfaction