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Biz Chapters 11, 12, 13 Flashcards | StudBud
Biz Chapters 11, 12, 13
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The Customer Relationship Era of marketing is characterized by
A
The use of technology to personalize messages and offers
B
Only works with B2C sales
C
Social media can be used to build relationships
D
The goal is to develop long-term relationships with valuable customers
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