Quiz! for formative assessment in higher ed

Internet retailing is also called e-retailing.

bundling is to reach a segment of the market that would not be reached as effectively if the product were sold separate

Blogs provide marketers with a real-time dialogue with customers and an avenue to promote their products.

One-to-one marketing is synonymous with database marketing.

Market behavior is a term used to describe the actions people take in buying and using goods and services.

An intermediary that takes possession and title of goods is called a merchant wholesaler.

The goal of all promotion is to stimulate action.

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

Sales promotion, advertising, and public relations are elements of the promotion strategy.

Types of promotional goals include creating awareness, increasing the use of product and identifying potential customers

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

In the product development process, most companies utilize the concepts of brainstorming, screening, and test marketing.

The five P's are product, promotion, price, people and possession

Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation

The final stage of the selling process is closing the sale.

Sales promotions are marketing events or sales efforts that stimulate consumer buying.