stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing channel Flashcards | StudBud
Explore
/
Marketing channel
Marketing channel
11 terms
·
StudBud Administration
·
55 plays
Imported from external platform
Flashcards
11 cards
F
Practice quiz
P
Host live
L
Questions
11
Answers
1
process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption.
Reverse logistic
Logistic
2
What are the different types of contractual vertical marketing systems?
Retailer-sponsored cooperatives
Wholesale-sponsored voluntary chains
Backward integration
Franchising
3
Professionally managed and centrally coordinated marketing channels can achieve: Cue vertical merger video
Channel economies
Maximum marketing impact
Lower prices
Flexibility
4
What factors could affect channel choice?
Company
Product
Market
5
Independent producers and intermediaries form the most efficient distribution channels.
False
True
6
A system in which independent production and distribution firms combine their efforts based on a contract is called..
administered system
Contractual system
Corporate system
7
Logistics decisions are unidirectional: manufacturer to consumer.
False
True
8
The logistic functions are:
Warehousing
Transportation
Order Processing
Inventory management
9
What kind of channel is this quote referring to:
Omnichannel
Marketing Channel
10
What are the different types of websites based on function?
Promotional (Promotion, Communicating)
B2B (Business to Business)
B2C (Business to Consumer)
Transactional (Place, delivering product)
11
In what type of vertical marketing channel does one firm own another on the next level?
Corporate system
Contractual system
administered system
