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Marketing Business Activities Review Flashcards | StudBud
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Marketing Business Activities Review
Marketing Business Activities Review
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Review for summative number 2
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
McDonalds asking its customers to take a satisfaction survey is an example of what function?
Risk Management
Financing
Marketing Info Mgmt
Promotion
2
This image is an example of.
Distribution
Promotion
Selling
Risk Mgmt
3
A unique group of prospective customers that a business wants to serve in one central location?
Velspar
Marketing
Promotion
Market
4
Creating or obtaining products/services for sale is considered.
Developing
Selling
Bartering
Production
5
This level of business personnel plans, organizes, supervises, and makes major decisions
Financial Analyst
Accountant
Management
Clerk
6
Diving a market segment based on knowledge, attitude, and specific product usage.
Distribution
Behavioral Segmentation
Socioeconomic Factor
Demographics
7
Characteristics of demographic segmentation are
Religion
Education
Ethnicity
Nationality
8
Dividing a market by social class, lifestyle. or personal characteristics.
Demographics
Psychological Segmentation
Regionality
Geographic Segmentation
9
Dividing a certain market into smaller groups of buyers with distinct needs or behaviors is.
Specialization of Labor
Risk Management
Market Segmentation
4 P's
10
This business entity manages all finances and record keeping information for a business.
President
Management
Project Manager
Accounting
11
A business offering 2 free sodas if you purchase 1 is an example of.
Distribution
Selling
Pricing
Promotion
12
Exchanging something of value instead of money is considered to be.
Sharing
Bartering
Trading
Marketing
13
Which of the following answers does not fit the description of the Marketing Concept?
Identify Customer Needs
Satisfy the needs of all consumers
Develop and market products and services
Operate profitably
14
Merchandising deals with which of the following?
Stocked Shelves
Manequin in window
Eye level displays
Clean shopping environment
15
SMHS calling off school because of an impending ice storm exemplifies what function?
Market info management
Selling
Financing
Risk Management
16
Ongoing activities designed to support primary functions of a business to keep it operating.
Specialty Marketing
Promotion
Management
Operations
17
What target market does Apple attempt to satisfy?
Hungry customers
Windows users
Android users
Tech savvy people
18
A business is considered to be this if it doesn't need to rely on others for things to survive.
Self-Sufficient
Coherent
Profitable
Functionable
19
Anything that deals with money in a business is done by which department?
Channel Partner
Clerk
CEO
Financing
20
What target market does Toys R Us aim to satisfy?
Online gamers
Board game shoppers
Campers
Politicians
21
Terminology for the type of $ system a country uses.
Dollar
Money System
Pricing
Euro
22
Satisfying an exchange relationship between a customer and business providing a need is.
Marketing
Functioning
Promoting
Branding
23
A large task broken into many small tasks done by an expert or machine to be more efficient is.
Specialization of Labor
Customizing
Production
Product
24
A business designing or developing a new service is using what marketing function?
Risk Management
Promotion
Selling
P/S Management
25
Segmenting a market by a specific location, state, region, city, neighborhood is.
Demographic Segmentation
Business
Market Specialization
Geographic Segmentation
26
Product, Place, Price, and Promotion are known as.
4 P's
Marketing
Target Market
Marketing Mix