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Persuasive techniques in advertising Flashcards | StudBud
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Persuasive techniques in advertising
Persuasive techniques in advertising
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Questions
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Answers
1
What is the purpose of using
bright colours
in ads?
To show statistics
To grab attention and create emotions
To confuse the viewer
To make the ad look serious
2
A company repeatedly shows its logo in an ad. What technique is this?
Emotive language
Repetition
Inclusive language
Symbolism
3
Which technique involves using numbers or percentages in ads?
Hyperbole
Symbolism
Statistics and facts
Slogan
4
Which of the following is an example of
emotive language
?
Feel the love in every bite
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5
“Why wait? Act now!” is an example of which technique?
Contrast
Branding
Rhetorical question
Testimonial
6
Showing a tree in an eco-friendly ad is an example of...
Symbolism
Repetition
Branding
Body language
7
A smiling child in an ad is an example of what?
Body language & facial expressions
Statistics and facts
Contrast
Repetition
8
“Just do it.” is an example of what?
Slogan
Testimonial
Rhetorical question
Symbolism
9
Which technique is used when a famous person appears in an ad?
Repetition
Celebrity endorsement
Inclusive language
Emotive language
10
What is the purpose of a slogan in advertising?
To create a catchy and memorable phrase
To confuse competitors
To explain the business history
To describe product ingredients
