E-newsletter theory quiz

Question 1

6. Why is it important to connect your newsletter content to trending topics?

Accepted Answer

Marketers often want to be in the know about the latest trends, Providing commentary about trends can engage readers into the conversation

Question 2

9. Why is it bad to only include links in your newsletter?

Accepted Answer

Readers subscribe to your newsletter for additional content & highlights

Question 3

5. Tip 4 was about generating engagement amongst your readers. What did they recommend about how to do this?

Accepted Answer

Add highlights of interesting comments from readers about your product/idea, Switch focus from your company to your users, audience and even employees, Incorporate content from your community, Answer questions that are frequently asked on social media

Question 4

4. True or false: you should include third party content in your newsletter to engage readers.

Accepted Answer

True

Question 5

7. Your newsletter should:

Accepted Answer

provide your readers with something they can’t get from your other channels

Question 6

8. According to the video you watched, why is consistency important? Choose all the correct answers.

Accepted Answer

Gives the reader something to look forward to, Readers won't forget about you, You build trust with the reader, Readers know what to expect

Question 7

10. How many calls to action (CTA) should your newsletter have?

Accepted Answer

1

Question 8

1. Based on Article 1: What are the three key elements for an engaging newsletter?

Accepted Answer

Relevant, valuable, interesting

Question 9

3. Fill in the blanks for tip 2: keep it ______, keep it ______.

Accepted Answer

Simple, catchy

Question 10

2. Tip 1 was to choose your _______ to avoid writing about too many things at once

Accepted Answer

Focus

E-newsletter theory quiz

Questions 10

E-newsletter theory quiz

Questions 10