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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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1
The amount of money a company must make on a product to pay for the cost of producing it is called a:
Break-even point
Profit threshold
SWOT analysis
Cost-Price difference
2
Little animals or cartoons that are associated with a brand or product the one in the picture below are called:
Trade Characters
Mascots
Marketing Gimmicks
Trademarks
3
Which of the following is NOT a function of marketing?
Distribution
Consumerism
Advertising
Market Research
4
The small symbol below appearing after a product's name means:
It is OK to be sold through retail establishments
It is registered with the FDA
It is realistic
It is trademarked
5
A _________________ buys large quantities of goods from manufacturers and resells them to other businesses.
Wholesaler
Purchaser
Retailer
B2B Specialist
6
A symbol like the one below is called a:
Logo
Trademark
Brand
Company Identifier
7
A little musical song or a phrase sung like in the video below is a called a:
Snippet
Brand Tune
Jingle
Ditty
8
Age, gender, marital status, etc. are examples of:
Geographics
Demographics
Behavioral Attributes
Psychographics
9
Sending marketing promotions to only certain groups or types of people, instead of marketing to everyone, is called:
The Marketing Concept
Market Research
Biased Marketing
Market Segmentation
10
Introduction, growth, maturity, and decline are phases of the:
Customer age-targeting model
Time-phased marketing approach
Product life cycle
Marketing mix